This is my Gamification Newsletter for November 2013 with sections on conferences, experiences and opinions from the past month and coming months

1. Welcome to the Nov 2013 Gamification and Immersive Technology Strategies Newsletter.
In this Newsletter
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Gamification Developments and Insights
MIRROR Dissemination Workshop
GALA 2013 Conference Review
World Innovation Summit on Education WISE 2013 Review
OPENChina EU ICT Collaboration Summit Preview
Horizon 2020 Conference Preview
Great Ormond Street Hospital Learning Innovations Conference Preview
Oman Competitiveness Forum Preview
Junior Achievement Leaders Jamboree
The Gamification Lens Concept
The SimRed Gamification Project
The Secrets of Gamification Workshop – A Life Changing Experience
Upcoming Conferences and Seminars
Slideshare Archives
Gamification Developments and Insights
Her Highness Sheikha Moza bint Nasser opening WISE 2013
This past month has been another milestone in my journey of insight and understanding of the role and importance of
gamification in shaping the future. After spending the last 15 years of my life trying to shape and develop the use of technology for
social and economic development, beginning with the ComKnet (Community Commerce and Knowledge Network) project in my
own rural community and leading on to the development of the Serious Games Institute as a thought leader in immersive
technologies, I am now totally convinced that we need to focus on the development of human leadership and active citizenship
skills if new are to create a sustainable future. I believe that Gamification is an approach which can support the development of
these skills and help to ensure that the technologies which are fast maturing and converging can be harnessed to the benefit of
mankind rather than accelerating the global challenges we are now facing.
I was privileged to attend the World Innovation Summit for Education (WISE 2013) in Doha last month (review follows in this
newsletter) where I was inspired by many speakers and debates focusing on some of these challenges. There were two clear
messages that came over to me during these three days.
1. We desperately need to develop high quality teachers capable of leading, inspiring and motivating the next generation
2. Whilst education is a universal human right, it should come with reciprocal social responsibilities and challenges
I commend Her Highness Sheikha Moza bint Nasser and all involved in the Qatar Foundation for their investment in and
commitment to using their skills and wealth of experience and compassion to building a sustainable future.
Last month I also launched a high risk, low investment gamification experiment to explore of myself how some of my gamification
concepts might be developed into generic strategies capable of being applied in everyday life. The SimRed Gamification Project is
an attempt to combine human enterprise with immersive technologies to achieve ambitious objectives with minimal investment.
More details are included later in this newsletter.
As well as WISE 2013, I also took part as a workshop organiser and expert panellist in the GALA (Games and Learning Alliance)
2013 conference in Paris where I was also inspired and encouraged by the quality of the speakers and discussions I hope you enjoy
this month’s newsletter.
MIRROR DISSEMINATION WORKSHOP
The MIRROR Virtual Hospital
I was one of a number of presenters at a special workshop at City University In London to share experiences of the EU MIRROR
project on reflective learning with a focus on care homes and the ageing society. Attendees were not only consortium members
but representatives from organisations in the care sector and software companies with an interest in serious games.
I have uploaded a composite presentation used to introduce a series of demonstrations of the applications developed within
MIRROR. See http://www.slideshare.net/dwortley/mirror-reflective-learning-at-work to view the presentation. I was representing
the Italian Serious Games specialist developer Imaginary who were responsible for the serious games used to train workers in the
care sector through simulation in a 3D environment of a typical work context with various challenges that could not only form the
basis of reflective learning but also build a collaborative knowledge base of shared experiences.
The presentation also includes some very interesting applications to support sufferers of dementia and Alzheimers including :1.
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The Digital life history app and manager
The Yammer App extended with reflective learning
The 3D Virtual care home App for carer training
The CaReflect App with proximity sensors to provide evidence about care activities to reflect on
The Carer App for challenging behaviour

2. For more details of the project see http://www.mirror-project.eu/
GALA 2013 Conference Review
Donald Brinkmann of Microsoft keynote presentation at GALA 2013
The next stop after the MIRROR workshop was the Games and Learning Alliance GALA 2013 in Paris, held at the Dassault Systemes
Campus on the outskirts of Paris. I ran a two hour gamification workshop as a prelude to the conference, followed by a
presentation on gamification ( see http://www.slideshare.net/dwortley/gala-2013-gamification-workshop-presentation )in a panel
session later in the afternoon. There was so an opportunity to test out some of Dassault’s interactive 3D environments and I have
uploaded video of my attempts to control a wheelchair simulator –see http://www.slideshare.net/dwortley/dassault-immersivewheelchair-simulation
I was heartened and impressed by the quality and commercial potential of the research projects presented. Particular highlights
for me were presentations from Donald Brinkmann of Microsoft, whose work has sought to combine the best practices from
physical games with the strongest attributes of technology, and Gal Rimon of Gameffective whose company specialises in the
application of Gamification in the corporate sector
World Innovation Summit on Education WISE 2013
Conference Review
Meeting Julia Gillard, former Prime Minister of Australia
The WISE 2013 World Innovation Summit on Education was a landmark conference in so many different ways - http://www.wiseqatar.org/ Funded by the Qatar Foundation and its commercial sponsors, the theme of the conference was “Re-inventing
Education for Life”.
The conference web site gives a good insight into the quality of the conference and its attendees. Delegates are by invitation only
and are brought together from all over the world to be inspired and motivated to play their part in shaping the future of
education. I met so many inspiring people during the three days that it will leave a lasting impression.
Whilst at the conference I co-organised a “MeetUp” at the Damien Hirst Relics Exhibition and also had the privilege of meeting
Julia Gillard, Australia’s first woman Prime Minister. My former colleague from the Serious Games Institute, Research Director Sara
de Freitas was also participating in WISE before she moves on to an exciting new position at Curtin University in Perth, Australia. I
wish her every success and thank her for her valued contribution to building the SGI.
OpenChina EU ICT Collaboration Conference Preview
The OpenChina EU Collaboration on Research Project
Today (Nov 4th) I travel to Vilnius to take part in the final conference of the OpenChina ICT collaboration where I will be presenting
my views on future opportunities for collaboration on ICT Research between China and Europe. I have been a member of the
Advisory Committee since the project was initiated and this will be my first opportunity to meet fellow committee members in
person. The conference is taking place in Vilnius, Lithuania, stragegically timed as a prelude to the important Horizon 2020
conference which follows.
The project has identified and analyzed ICT policy and research priorities in China to align them to European priorities. This has
been achieved by the formulation of a EU‐China ICT Cooperation Plan. The drafting of the Cooperation Plan has been supported
through the organization of events synchronized with policy dialogue meetings, which have provided further inputs and comments
on common R&D priorities, opportunities and challenges. Further inputs have been achieved by actively interfacing with existing
EU initiatives in China, such as INCO‐NETs. This Cooperation Plan is one of the main output of the project and is intended to be a
guideline for the European Commission, DG CONNECT to promote international cooperation in ICT between Europe and China.
The methodology to identify and analyse these priorities includes:
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Survey of national ICT research players for the development of a cooperation partner database
Expert consultations on current and emerging ICT research topics (personal interviews and questionnaires)
Policy consultations on cooperation priorities (personal interviews and questionnaires)
Development of national Roadmap‐Surveys with ranking of research topics and cooperation priorities
Organisation of a major Dialogue Conference, two Thematic Workshops and a Final Conference in close coordination with
relevant policy dialogue meetings
To access the draft version of the EU‐China ICT Cooperation Plan, please see http://openchina-ict.eu/files/2013/10/EU-China-ICTFinal-Cooperation-Plan_Final-Version.pdf .
I plkan to report on the conference in my next newsletter.
Horizon 2020 Conference Preview

3. Horizon 2020 conference
Starting on Wednesday Nov 6th in Vilnius, I will be attending the EU’s Horizon 2020 conference. The conference features top ICT
professionals from industry, academia, research. Speakers from across the ICT sector will address a range of issues from cloud
computing, broadband, ICT infrastructures, ICT skills, cyber security, long term visions on the future and much more. Experts will
present details on how to participate in the next EU's Research Programme - Horizon 2020.
A special focus will be on Digital Futures - a journey into 2050's futures and policy challenges.
You can download a copy of the conference programme at https://ec.europa.eu/digital-agenda/sites/digitalagenda/files/ICT2013%20conference%20programme%20v8_0.pdf
Great Ormond Street Hospital Learning Innovations
Conference Preview
GOSH GOLD Conference on Learning Innovations
The first ever Great Ormond Street Hospital (GOSH) Learning Innovations conference
https://www.goshgold.org/learning_innovations/conference.html will place on Tuesday, 19 November 2013 in London. This
conference is open to anyone with an interest in organisational learning in the workplace.
The line up of inspirational speakers from the field of organisational learning providing theory, insight and practical tips in the use
of technologies and innovation used to support learning and development in the workplace includes Donald H Taylor, Chairman,
Learning and Performance Institute, who will be the key note speaker.
The conference includes:-:
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Talks and hands on sessions from eminent speakers and practitioners in the field of organisational learning
Learning about the application of new technologies
Networking with colleagues
The delegate rate for the one-day GOSH Learning Innovations conference 2013 is:
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Early bird rate £175 (deadline Monday, 30 September 2013)
Standard rate £225 (closing date Tuesday, 5 November 2013)
Discount if booking for more than one person from your organisation
GOSH staff special rate - contact Elena Izmyalova
For more information contact: Elena Izmaylova via 020 7405 9200 ext. 8546 or email elena.izmaylova@gosh.nhs.uk
Oman Competitiveness Forum Preview
Oman on a Mission
Next month I have been invited to a Forum in Muscat to debate and explore how Oman can be as competitive as possible in
today’s Information Society. Oman recognizes the world is changing. What is emerging from today’s economic situation is the
need for countries like Oman to become increasingly competitive.
The nature of competitiveness is changing too – it can no longer be based on low costs facilitating the manufacture and export of
goods and services. Recognizing and responding to this shift, Oman’s national competitiveness, will be based on its ability to
source and creatively apply knowledge, skilled and flexible workers, build sustainable and high-quality infrastructure and transport
services, develop an education system that responds to the needs of the twenty-first century, create a regulatory framework led
by informed and entrepreneurial-minded civil servants and a range of public services that support the growth of the sultanate’s
business community.
Indeed, countries, regions and cities that are most able to handle the challenges of the future will be those that are best able to
attract and retain the world’s most talented people. In simple terms, if a place can attract the next Cirrus Logic or PG Photonics
then it would benefit disproportionately from the skilled and talented people these businesses would bring, who in turn would
help make that place more competitive and economically attractive.
In short, those countries, regions and cities that are able to attract and retain the best and the brightest will benefit from the
outstanding contributions and significant outputs of those individuals.
As New York’s Mayor Michael Bloomberg said: “I’ve always believed that talent attracts capital more effectively and consistently
than capital attracts talent.” And, of course, those countries, regions and cities least able to attract such skills will struggle
competitively in the years ahead.
If Oman wants to retain talented Omanis working in the sultanate, as well as attract talent from around the world, then prioritizing
quality living, education, infrastructure, work environment and lifestyle is essential.
Oman is determined to respond to the changes around it and ensure our offer is second to none; our competitive edge will
guarantee our place on the global stage – and driving this is central to PAIPED’s agenda.
Junior Leaders Achievement Jamboree Oregon July 2014

4. John Hibbs –Social Entrepreneur and Founder of Global Learn Day
John Hibbs is the Founder of the amazing Global Learn Day initiative which I have had the pleasure of being involved in since its
early days. John is now seeking support for another worthy venture in tune with the theme of this newsletter – education and
building the leaders of tomorrow see http://oregonhibbs.com/2013/09/10/eugene-youth-jamboree-faq/ .
Who will come? How many? How long will they stay?
The kids, and their supervising adults will be drawn from various youth organizations as listed here. At this point we can’t say. Each
House, brim full can sleep up to 60 kids; more likely each House will have a mix of about 4-6 adults and 40 or so kids. Each group
will stay five or six days. Move in Sunday, Move out Friday or Saturday.
What will they do?
There will be options to include swimming, hiking, biking, canoeing, rafting, rock climbing, basketball, softball, soccer, touch
football, horse back riding and trips to the Coast. The adults will have “Workshop” options mostly geared around on-line fundraising, social networking, event planning.
To be part of something that might just become as big as Woodstock?
To get involved in this worthy initiative and to discover more about John’s work go to http://oregonhibbs.com/
The Gamification Lens Concept
The Gamification Lens Engagement Pyramid
The Gamification Lens is a new approach to developing an understanding of human behaviour and how to influence individual and
collective actions, perceptions, opinions and motivations in the interests of a sustainable future. The principle behind the
Gamification
lens is to regard all human activity as a game in which individuals can choose to be involved and adopt roles defined by the
""Gamification Lens Engagement Pyramid"
The Gamification Lens is based on the premise that every living creature is born with an instinct to control their lives and the
environment around them. From the minute we are born we enter a game in which we explore and test the world around us not
only to learn the rules of "The Game of Life" but also to control that game and like any really addictive
game we constantly seek to control the uncontrollable.
Through the Gamification Lens, we can see how any human process or activity succeeds or fails and either sustains itself or withers
and dies. At a micro level, the Gamification Lens can be applied to individual relationships between human beings and at a macro
level, it can be applied to society as a whole.
More information about the Gamification Lens is available at:- http://www.slideshare.net/dwortley/the-gamification-lens
The SimRed Gamification Project
A Frame from the SimRed Movie Teaser
A few weeks ago I had an experience of poor customer service that led me to think about how gamification could be applied in a
situation where a single individual might try to address a challenge from a much better resourced organisation. It is a familiar
situation that many consumers experience today when dealing with globalised service providers in sectors such as banking or
energy. In situations where we feel that we are being exploited or ignored by these organisations, most people make initial
complaints or vent their feelings to friends but eventually give up the cause because it is too much trouble.
In my case, I was angry and upset because a mobile phone provider had not been proactive in helping me find the cheapest plan
once my contract had reached the end of its term and as a consequence I discovered I had paid over £200 more than necessary.
After complaining at the local retail store (where I was looked after) and changing my mobile provider, I thought about how I could
use gamification to have a bit of fun at my old provider’s expense whilst also exploring gamification tools and concepts.
The result is an initial “teaser video” which I plan to develop using some of the gamification strategies I want to explore. Please
view the SimRed Movie on YouTube or at http://www.slideshare.net/dwortley/simred-the-movie-project and take part in this
project whilst having some fun.
The Secrets of Gamification
A Life Changing Experience

5. Changing lives through Gamification
What would you be willing to pay to change your life for the better in only two hours? The Secrets of Gamification is a high value
intensive two hour experience designed to do exactly that. Participants can expect to learn new skills and approaches that can
deliver immediate impact on both business and personal lives
Learn the secrets of gamification that international serious games expert David Wortley used to transform his own life, including
losing over 20Kg in the space of 15 weeks. Understand how gamification can be applied across a wide range of human activities,
resulting in improved performance in and greater enjoyment of :
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Personal Relationships
Health and fitness
Management and Development
Sales and Marketing
Workshops, seminars and brainstorming sessions
The cost of the workshop is £50 per head with a maximum of 24 participants. Every participant gets a free membership of a new
exclusive gamification subscription and a chance to win a £50 bonus.
I am planning to run a Gamification Experience on November 21st in Leicester.
For more details and/or to make a booking go to :- https://gamificationleicester.eventbrite.com or contact me at
david@davidwortley.com or call me on 07896659695
Upcoming Conferences
Below is a list of forthcoming conferences – also accessible at http://www.davidwortley.com/events.html
Date
Event Name / Description
Location
Web URL
Nov 4-5
Games for Health Europe
Utrecht, Netherlands http://www.gamesforhealthe urope.org
Nov 5
OpenChina ICT Final Conference
Vilnius, Lithuania
http://openchina-Ict.eu/project-events/finalconference/
Nov 6-8
ICT 2013 – EU Horizon 2020
Conference
Vilnius, Lithuania
https://ec.europa.eu/digital-agenda/en/ict2013conference-programme
Nov 19th Great Ormond Street Children’s
Hospital Learning Innovations
Conference
London, UK
http://www.goshgold.org/lea
rning_innovations/conference .html
Nov 1920
ICERi 2013 - International
Conference on Education, Research
and Innovation
Seville, Spain
http://www.iceri2013.org
Nov 21st The Secrets of Gamification – A Life
Changing Experience
Leicester, UK
https://gamificationleicester.eventbrite.com
Nov 2122
Serious Games Expo
Lyon, France
http://www.seriousgamesexpo.com
Dec 2-4
Oman Competitiveness Forum
Muscat, Oman
Feb 3-5
2014
MESM 2014 - Middle Eastern
Simulation and Modelling
Conference
Muscat, Oman
http://www.eurosis.org/cms/ ?q=node/2713
Feb 6-7
2014
2014 Technology, Knowledge and
Society Conference
Madrid, Spain
http://techandsoc.com/the-conference/
Mar 10- ASTEC 2014 - GAME ON’ ASIA - 5th
12 2014 Asian GAME On Conference
Singapore
http://www.eurosis.org/cms/ ?q=node/2632
Mar 17- SCWS2014 - Science Centre World
19 2014 Summit - Public Engagement for a
Better World
Mechelen, Brussels,
Belgium
http://www.scws2014.org
Mar 19- ABSEL 2014 - Association for
Orlando, Florida, USA http://absel2011.wordpress.com/2012/04/03/absels21 2014 Business Simulation and Experiential
40th-annual-meeting-march-6-8-2013/
Learning
Mar 23- EKnow 2014 - Sixth International
Barcelona, Spain
27 2014 Conference on Information, Process
and Knowledge Management
http://www.iaria.org/confere
nces2014/eknow2014.html
Mar 24- CGAT 2014 - Computer Games and
25 2014 Allied Technologies
Singapore
http://www.cgames.com.sg/ #sthash.gcLLW3fc.dpbs
Mar 30 - Thaisim 2014 - 6th International
Apr 1
Thaisim Conference - Learning with
2014
Simulations and Games
Bangkok, Thailand
http://www.thaisim.org/ts14/
Jul 5 –
Oregon Youth Jamboree
21 2014
Oregon, USA
http://oregonhibbs.com/2013/09/10/eugene-youthjamboree-faq/
Archived Presentations, Images and Videos
I am archiving as many of my previous presentation, videos and event images as possible. You can access these from my web site
at :- http://www.davidwortley.com/conferences.html or visit my Slideshare page at :- http://www.slideshare.net/dwortley/
If you would like any presentations, videos or documents circulated to my network, I am happy to provide this service free of
charge for any material relevant to readers of this newsletter. If you are interested, contact me at david@davidwortley.com.

6. Best Regards
David Wortley FRSA
Founder of Immersive Technology Strategies
Email : mailto:david@davidwortley.com?subject=General Enquiry
Skype: davidwortley
Second Life : Hobson Hoggard
Web: http://www.davidwortley.com
New Book: www.gadgetstogodbook.com
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