1. TRANSFORMING PUBLIC
ENGAGEMENT THROUGH
SOCIAL MEDIA
Daniel Hoban
Client Development Manager
Delib Australia

3. About Me

4. "a group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0, and
that allow the creation and exchange of user-generated
content.”
Andreas Kaplan and Michael Haenlein

5. "When you focus on where the customer value intersects
with the business value … that's the core of being
successful in social media.”
Richard Margetic

6. Social Business
“In brief: Social business draws on trends in technology
(e.g., powerful mobile devices, widespread availability of
high-speed Internet access, low cost of data storage), work
(e.g., always-on culture, globalization), and society
(e.g., propensity to share)… The core principles touch on
all areas of a business, whether for business-to-customer
engagement, employee-to-employee collaboration, or
supply chain optimization. Making social business work
requires focus on a company’s
culture, connections, content exchanges, and
measurement and analytics.”
Peter Kim

7. Social Government
Social Government draws on trends in
technology, work, and society… The core principles touch
on all areas of a business, whether for government-to-
citizen engagement or employee-to-employee
collaboration. Making social government work requires
focus on an agencies' culture, connections, content
exchanges, and measurement and analytics.

8. Digital by Default

9. Digital by Default

10. The goals are still the same
Inform
Consult
Involve
Collaborate
Empower
Source: IAP2.org

11. Plan
Melbourne

12. Your
Scotland, Your
Referendum

13. Building
Momentum

14. Bristol Green
Capital

15. Bristol Green
Capital

16. Bristol Green
Capital

17. My2050

18. Moray Budget
Challenge

19. Bad Press

20. dan@delib.net
@dwhoban
au.linkedin.com/in/dwhoban