A presentation for members of the Family Business Alliance to be presented on June 11, 2009 in Chicago.

1. 2009 Family Business Alliance

2.  What is social networking and web 2.0?
 Why does it matter?
 What do you need to know?
 How you can get started in 5 minutes or less
 Other questions?

3.  Static sites
 Traditional push media
 Newspaper
 Magazines
 Advertising
 Very little control of message or access to
source
 High cost and time barriers

4.  Personal pages - profiles
 Who knows who
 Fine line between personal and professional
 Relationships matter

5.  User generated content
 Message is pulled
 Community driven
 Virtually no cost of entry
 Unlimited sources

6. Linked In MySpace
Share
Relevant Mobility
Causes Communicate Relationships
Twitter
Convergence
Community
Web Micro-blog Social
Promotion Audio
Business
In
Friends
Value
Data
Now Timely
Real time
Blog Facebook Network
Connection
Collaborate Members IM Message
Tagged Participation Video
Affinity Usability
RSS Trending Wiki

7.  Build your brand
 Control your message
 Strengthen relationships
 Expand your reach
 Stay relevant

10.  Keep it professional
 Create Fan page
 Presence only
 Update
 Link to other sites
 Share news articles
 Comment on others pages and photos

13.  Start slow
 Brand your site
 Link to homepage
 Shrink your URL’s
 Keep followers and following in balance
 Search within your niche
 RT, @ and #

15.  Link BIG!
 Complete your profile
 Connect with connectors.
 Solicit recommendations
 Create a group, public or private
 Post slides or links to blogs

17.  Follow other blogs
 Have something to read
 Post regularly
 Technorati

19.  Aggregator of family business resources
 Not a source in itself
 List your events
 Share your knowledge
 Family Business Townsquare
 Facebook for family buisness
 Specialized groups
 Replace Google group

20.  iGoogle
 Personal dashboard
 Alerts
 Family business
 Your center or name
 Analytics
 Groups
 Calendar
 Reader

21. Bookmarking Media Social Aggregators
Plaxo
Digg Picasa Tagged
Tip’d YouTube Blogger Friend Feed
Delicious Slideshare Ning Facebook

22.  Set up a Twitter page

30.  www.commoncraft.com
 Social networks
 Social bookmarking
 Twitter
 Plenty of other infomercials

31.  www.twitter.com/fambiz2point0
 www.slideshare.com