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Gamification - The Power of Gameful Design
- 1. Gamification – The Power of Gameful Design Dudi Peles April 2012
- 2. About Me Founder of Jivy Group, Playful Shark Advisor & Mentor for startups Teacher: Beit Berl, HIT PhD student: STS @ Bar Ilan Active & founding member in GameIS Blog: www.dudipeles.com Mail: dudipeles@gmail.com
- 3. The next 60 minutes Video Games & Theory of Gamification game design Examples Questions
- 4. During the presentation when you see a game you recognize, write it down. At the end of the presentation a valuable reward will be given to the one who recognized the most games
- 5. Video Games
- 6. For the past 40 years game designers turned fun making into science
- 7. Games interact with real life
- 8. Games are changing real life Games change lives by turning things to fun
- 9. Games are becoming part of our life in new ways • We use our body as a controller • We use our location in games • We use our real identity in games • We use real life objects in games
- 10. So we know… Games are fun People have mastered the art of making fun Games affect real life What now?
- 11. Fun and theme are not correlated (Game based marketing - Gabe Zichermann)
- 12. A new word for an old Phenomenon Gamification
- 13. Gamification The concept that you can apply the basic elements that make games fun and engaging to things that typically aren't considered fun
- 14. Clarification - What’s not Gamification Games Playful Design
- 15. Examples
- 16. 10M users, last round evaluation $600M
- 20. Gameful Design – The Basics
- 22. Lesson No 1: FLOW
- 24. Lesson No 2: Players motivation Achiever Explorer Socializer Killer Dudi: EAKS: E 73%, A 60%, K 40%, S 27% Why do people enjoy games ? Bartle’s Test
- 25. Lesson No 3: Game Mechanics
- 26. Status is the most important thing people play or live for. Status is more important more valuable then cash. Spending cash is just a way to show off your status. Status
- 27. Points
- 28. Leader board
- 29. Achievements
- 30. Goals
- 32. Making things more fun • Mobile Recommendation app • Diet web site • Resume writing services • TV Rating app • BI systems • Programming Course
- 33. Video games Design and Development program in Bait Berl, active since 2005
- 34. Introduction to video games programming
- 35. Introduction to video games programming
- 36. Introduction to video games programming
- 37. Introduction to video games programming
- 38. Introduction to video games programming
- 39. Was it worth it ?
- 40. Students Emersion: Attendance: 80% -> 100% Exercise submitting: 74% -> 98% Student Mail Interaction: 500% raise
- 41. Was it more fun ? When asked to pick the 3 most fun courses out of 14, 50% of the students chose the programming course !
- 42. Who have more then 25 games ?
- 44. Questions? If you don’t feel like asking now send me a mail: dudipeles@gmail.com
- 45. More about Gamification http://gamification.co/ http://gamification.org/wiki/Encyclopedia
- 46. Books
- 47. Videos
- 48. GameIS • Constitute an official body that nurtures the local community. • Serve as an official representative with institutional, commercial, academic, and media entities. • To represent the local industry to international community.
- 50. Thank you For any question just mail me: dudipeles@gmail.com