The document outlines a tentative cooperation plan between 3 central coastal provinces in Vietnam for tourism development in 2014 and beyond. It discusses plans for state administration, training, product development, tourism promotion, proposals for technical assistance from ESRT programs, and other types of assistance. The key areas of focus are enhancing collaboration between the provinces, developing tourism products and festivals, jointly promoting the region, obtaining training and assistance to establish sustainable and responsible tourism, and seeking financial support for tourism initiatives.

1. Tentative cooperation plan
for tourism development of
3 Central coastal provinces
in 2014 and forthcoming
years

2. State administration
- Enhance collaboration among divisions of 3 DCSTs
with a view to tackling technical issues; exchanging
information and experience regarding state
administration of tourism statistics;
- Organise conference on Central tourism development
to collect opinions and proposals.
- Establish a Destination Management Organisation for 3
provinces
- Support to enhance the collaborative role of Tourism
Associations of 3 provinces
- Establish a fund for tourism development of 3 provinces
which will cover the cost of
advertisement, conference, propaganda…
- Collaborate/support to conduct research on product
demand, market of tourists coming to the area.

3. Training
- Create favourable conditions for tourism training
providers to cooperate with enterprises to provide
training for their laborers.
- Cooperate to exchange experience regarding
occupational and soft skill training for local
communities.
- Provide training on responsible tourism management
model, skills needed for developing community-based
tourism products, promoting tourism, safety and
security issues for tourists and response to climate
change and natural disasters.
- Co-organise training courses for tourism enterprises on
sustainable tourism development, their responsibilities
to the society, environment and community.

4. Product development
- Co-develop plans to organise festivals and
events of 3 provinces in order to avoid
overlapping in terms of time and content.
- Co-develop tourism products based on
strengths and unique features of each locality
in order to avoid products being overlapped.
- Collaborate to connect products of 3
provinces, including CBT products, heritage
tourism and beach-island tourism products.
- Collaborate with ILO to develop CBT model.

5. Tourism promotion
- Continue to be present at the booth “3 provinces – 1
destination”, aiming at expanding in scale, improving
quality and diversifying content
- Publish tourism guidebook of 3 provinces
- Produce videos to promote tourism of 3 provinces

6. Tourism promotion (continued)
- Participate in promoting tourism of the region
at major markets.
- Collaborate to receive Famtrip & Presstrip
delegations to the region
- Establish a common tourism website for the
region
- Collaborate to install 3 panos in 3 provinces to
introduce tourism of the region

7. PROPOSALS TO ESRT
PROGRAMME

8. Technical assistance
- Develop a strategy for tourism product development
which serves as a base for 3 provinces to develop its
own products without overlapping the others while
promoting its strengths and unique features.
- Develop tourism statistics software and information
exchange software among 3 provinces
- Develop a common tourism marketing strategy
- Develop tourism ID for the area, set up a brand
management mechanism for tourism products and
souvenirs in 3 provinces

9. Support regarding training
- Provide training to lecturers of tourism schools on
responsible tourism
- Train officials in charge of tourism administration of 3
provinces into reporters of responsible tourism
model, provide training regarding CBT products
development skills, tourism promotion skills, skills to
respond to climate change and natural disasters.
- Organise conference on sharing awareness of
responsible tourism for relevant stakeholders in Central
region.

10. Other types of assistance
- Establish a responsible tourism research unit for
Central region which is connected to establishment of
Destination Management Organisation.
- Provide financial assistance for development of
responsible tourism in 3 provinces
- Establish tourist information centres at airports, railway
stations and tourism hubs in 3 provinces
- Provide financial and technical assistance for
publications of toursim pictures of the region

11. Other types of assistance
- Provide financial and technical assistance for
development of a tourism website in different
languages
-Provide financial assistance for organisation of
Central MICE fair in August 2014

12. Thank you very much!