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PowerPoint Diagram Pack MBA Toolkit I Collection of 15 core strategic and operational frameworks—over 100 instructional and template slides ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FRAMEWORK SLIDE
1. Porter’s Five Forces
Porter’s five forces – introduction ,[object Object],[object Object],[object Object],[object Object],What It Is Why We Use It Strengths & Limitations Industry Competitors Substitutes Potential Entrants Buyers Suppliers Rivalry Among Existing Firms Bargaining power of buyers Bargaining power of suppliers Threat of substitute products or services Threat of new entrants Source:  M.E. Porter,  Competitive Strategy , 1980, p. 4 Free Press. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Porter’s five forces THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   4. Suppliers Suppliers negotiation power 2. Competitors in the industry Rivalry among existing companies 1. Potential new competitors Threat by new competitors 3. Substitution products Threat by substitution products 5. Customers Buyers’ negotiation power
Porter’s five forces – potential insight/output Pressure from Substitute Products Bargaining Power of Buyers Bargaining Power of Suppliers Threat of New Entrants Intensity of Rivalry Low, stable returns Low, risky returns High, stable returns High, risky returns Exit Barriers Entry  Barriers L H L H Cost Leadership Differentiation Cost Focus Differentiation Focus Competitive Advantage Competitive Scope Broad Narrow Lower Cost Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
The publishing industry has seen only modest increases in sales in recent years Total U.S. printed media revenues,  1989-1999 Includes both consumer and advertising spending Source: Veronis, Suhler & Associates; S&P Industry Survey Note: Magazine and newspaper spending includes both advertising and consumer spending The internet provides an innovative new distribution medium that magazines and newspapers can use to recover readers and lure advertisers. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Total revenues CAGR Newspapers Books Magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],1989-1994 4.6% 1994-1999E 5.7% THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   EXAMPLE
The stock market, unsure of publishing’s future role, is not rewarding print-focused players Value of $100 invested in March 1985 Source: Compustat Note: All dividends reinvested. Indices track independent, “pure play” print media companies in each print segment Publishing companies must to transition to full media companies, expanding beyond print to distribute their products to be seen as long-term competitors. The Wall Street appeal of online involvement could help publishers who proactively use the new distribution medium maa-85 maa-86 maa-87 maa-88 maa-89 maa-90 maa-91 maa-92 maa-93 maa-94 maa-95 THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   EXAMPLE
Leaders in the PC business have changed as quickly as the need for computing power New entrants and industry consolidation are forcing competitors to continually redefine their business strategies. U.S. Unit Market Share of top 10 competitors (quarterly changes in market share) ,[object Object],[object Object],[object Object],[object Object],[object Object],U.S. Unit Market Share ,[object Object],[object Object],[object Object],2Q 1994 4Q 1994 4Q 1993 CompanyX 1Q 1994 3Q 1993 2Q 1993 1Q 1993 3Q 1994 CompanyX CompanyX CompanyX CompanyX CompanyX CompanyX CompanyX CompanyX CompanyX THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   EXAMPLE
Gross margins have declined as the PC becomes a commodity product Average PC makers’ revenue spending Top PC makers’ gross margin, 1989-1994 Taiwanese hardware manufacturers, such as Acer, have experienced 25% compound annual revenue growth since 1986 by being the lowest cost suppliers to the top PC makers worldwide. ,[object Object],Revenue ,[object Object],Cost of goods $0.04 R&D $0.13 Mktg. & distribution $0.02 SG&A ,[object Object],Operating profit ,[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   EXAMPLE
Several factors determine the bargaining power of buyers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],These factors may change over time and alter buyer power. THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Bookstores are the only channel with the ability to exert pressure on publishers Limited bandwidth will slow book publishers’ ability to distribute products on-line, but could bypass bookstores through Internet-based mail-order services and other creative services. Publishers ,[object Object],[object Object],Convenience Stores & Newsstands Direct Distribution (subscription) Other retail outlets Schools & Universities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Primarily newspapers and magazines Primarily books THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   EXAMPLE
Distinct distribution channels serve the two major different end-user segments Business Massive increase of home PC usage has increased the strength of the mainstream channel, especially retailers. Source: IDC and Merrin Information Services, Inc. Channels Direct Sales System Integrators (SI) Value-Added Resellers (VAR) Dealers Computer Superstores Mass Merchants Consumer Electronic Stores Office Stores Mail Order Direct Response Value-added channels Mainstream channels Definitions Those sales made by a manufacturers’ sales force, agent, or representative Provide customized value-added solutions for clients Offer unique, tangible solutions “off-the-shelf” to targeted customers The “traditional” computer dealer channel.  Do not add unique value to the system but do offer some value in the form of support, training, or other services Large, well-merchandized store fronts , with most revenue generated by computer-related sales Typically offer a wide range of products, including computer-related equipment Offer a wide range of electronic merchandise, including computer-related items Retailers and resellers focusing on office supplies Third-party computer sales that use telephone to perform all levels of sale Direct telephone sales from manufacturers not using third parties Typical buyer Home users THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   EXAMPLE
Substitute products exist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Supply Chain pressures have encouraged publishers to explore non-print opportunities Print publishers are rushing into these substitutes to pre-empt a push from niche players. New innovation As a substitute for … THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   EXAMPLE   ,[object Object],  ,[object Object], ,[object Object], ,[object Object],  Telephone Info. Services Newspapers Magazines Books
Several substitute end-user devices look to compete with PCs for a share of internet hardware revenues Substitutes to PC access will focus on specific applications, leaving a significant need for multi-functional PCs. THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   EXAMPLE ,[object Object],[object Object],Low costs and user complexity Internet Appliance Low cost, low power appliances focused mainly at Internet access ,[object Object],[object Object],[object Object],Low costs Screen Phones Adapted telephones, with screen, modem, and keypad, for basic operations ,[object Object],[object Object],User comfort Interactive Televisions Set-top or internal devices which transform the TV into an interactive Internet device ,[object Object],[object Object],[object Object],Highly portable Personal Digital Assistants (PDAs) Hand-held communications devices Potential application Limitations Advantages Substitutes
Paper companies’ strong leverage is pushing publishers to explore non-print options Many newspapers and magazines are already on the web, piloting the feasibility of an online presence. ,[object Object],[object Object],[object Object],[object Object],[object Object],Independent Printers Other Ink Suppliers Paper Companies  North American Market Share,   1994 Top 5   Top 10 Books 51.2% 74.7% Magazines 56.7% 86.5% Newspapers  41.1% 64.4% Publishers Source: Publishers Weekly THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   EXAMPLE
As hardware makers continue to look for ways to cut costs, suppliers’ leverage will increase A high pace of innovation, combined with increased competition, will fuel an overall increase in supplier leverage. THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   EXAMPLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Component makers Contract manufacturers Processor makers Operating systems
Porter’s five forces – top tips Hints and Pitfalls Data Sources Related  Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Porter’s five forces Analyze industry structure Identify rules of the industry and derive chances and risks Develop and implement measures 1 2 3 THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Porter’s five forces Economies of scale Product differentiation Brand identity Conversion costs Access to sales channels Capital needs Access to state-of-the-art technology Access to raw materials Protection by government Experience effect Specialised assets One-time exit costs Strategic linkages Emotional restraints Legal and social restrictions Number of comparable competitors Industry growth Fixed or storage costs Product characteristics Capacity increases Diversification of competitors Strategic assignments Entry barriers Exit barriers Rivalry among competitors little poor poor low broad low broad broad not available unimportant many high many many many many slow high consumables large steps high many Highly unattrac- tive Un- attractive Neutral Attrac- tive Highly  attractive high pronounced high high limited high limited limited strong very important few low few few few few fast low specialised prod. continuous low few THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Porter’s five forces Number of important buyers Availability of substitution products from other industries Buyers’ conversion costs Buyers’ threat with backward integration Industry’s threat with forward integration Importance for the quality or service of the buyers Buyers’ total costs in the industry Buyers’ profitability Number of important suppliers Availability of substitution products for the suppliers’ products Differentiation or conversion costs for delivery products Delivery’s threat with forward integration Industry’s threat with backward integration Suppliers’ importance for the quality or service of the industry Overall industry costs caused by suppliers Importance of the industry for the supplier group Buyers’ negotiation power Suppliers’ negotiation power few high low strong strong high large share low few low high strong strong high large share low many low high weak low low small share high many high low weak weak low low share high Highly unattrac- tive Un- attractive Neutral Attrac- tive Highly  attractive THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Porter’s five forces Availability of closely related substitution products Users’ conversion costs Profitability and aggressiveness of the substitution product manufacturers Value for money of substitution products Industry protection Industry regulations Availability of substitution products Authority measures high low high high disadvantageous disadvantageous low high low low advantageous advantageous Political continuity International capital transfer low limited high unlimited Customs Foreign exchange operations high limited low unlimited Foreign ownership Help for competitors limited substantial unlimited no Highly unattrac- tive Un- attractive Neutral Attrac- tive Highly  attractive THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Porter’s five forces Competitive Dimensions Potential competitors Factors Influencing the Relevant Competitive Dimensions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Short Characterization of the Industry New competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Threat of substitution ,[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Porter’s five forces Competitive Dimensions Suppliers Factors Influencing the Relevant Competitive Dimensions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Short Characterization of the Industry Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Porter’s five forces THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   Overall assessment Authority measures Availability of substitution products Suppliers’ negotiation power Buyers’ negotiation power Rivalry of competitors Exit barriers Entry barriers high middle low high middle low Future Currently Industry Attractiveness
Porter’s five forces THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   Overall assessment … … … … … … … high middle low high middle low Future Currently Industry Attractiveness
2. Customer Experience
Customer experience – introduction What It Is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why We Use It ,[object Object],[object Object],[object Object],[object Object],Strengths & Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Customer experience – how to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Customer experience – illustrative output ,[object Object],Product Development Sales Credit Checking Set-up & Activation Delivery Usage Customer Services Billing & Collection Service Termination Branding & Positioning The Customer Experience Delivering the Customer Experience Activities to Deliver the Customer Experience Brand awareness Product &  service availability Ease of buying Ease of connection The First Experience Usage quality Quality of service Ease of leaving Company/Industry Value Chain Source: London Shop Training Module:  “Production Market/Industry Analyses and Using Strategic Frameworks”, 27/2/98, p. 14. THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Customer experience – top tips Potential Insights Hints and Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Customer experience – data sources, case examples and related analytics Data Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Related Analytics ,[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
3. Market Sizing and Share
Market-sizing and share – introduction What It Is Why We Use It Strengths & Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Market sizing and share – how to apply it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sizing Based on Publicly Available Data Constructing Own Estimate of Market Size THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   CAGR = Current size Starting size n = number of years growth 1 / n
Market sizing and share – how to apply It ,[object Object],Various Market  Share Measures Exist Measure of Share How to Do Absolute Market Share – Business  Total Company Sales Total Market Sales Absolute Market Share – Segment Company Segment Sales Market Segment Sales Relative Market Share – Business 1 Total Company Sales Total Sales of Largest Competitor Relative Market Share – Segment 1 Company Segment Sales Biggest Competitors’ Segment Sales Steps before Determining Market Share ,[object Object],[object Object],[object Object],[object Object],1 If company is the largest, compare to other players. THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Market-sizing and share – Illustrative output ,[object Object],Evolution of sales by Business Segment Evolution of % of Total Sales by Business Segment THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   Business CAGR Other 9 % Medipsy 11 % GSMS 301 % Dynamis 23 % Acute care 25 % Overall 24 % 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 1993 1994 1995 1996 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1993 1994 1995 1996
Market-sizing and share – top tips Potential Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hints & Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Market-sizing and share – data sources, case examples and related analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data Sources Related Analytics THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Markets can either be sized using data from a 3rd party provider, or by creating an approximation in-house In reality it is rare to be able to pluck a market size estimate directly from a 3 rd  party. Approaches to market sizing Publicly available data  from 3rd party Not publicly available  data from 3rd party Top down Bottom up x + y + z a + b + c $ $ $ Create an in-house approximation using component data and proxies / assumptions where necessary THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Whenever data from a 3rd party is used to estimate a market size or as part of a sizing calculation, certain ‘tests’ should be applied Just because a 3 rd  party has published a figure, does not mean it is correct or exactly meets your needs. Why important ,[object Object],[object Object],[object Object],[object Object],Checklist for 3rd party data ,[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Top-down and bottom-up approaches are used for different purposes,  and each approach has associated advantages  / disadvantages Whichever method is used, it is important to clearly present your method, assumptions and data sources. When to use Likely type of data sources Advantages / disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top-down Bottom-up THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Top-down – a worked example ,[object Object],Total potential visitors  to London Total visitors to London Total visits to tourist  attractions Total visitors to  London Eye Foreign visitors to  London Foreign visitors to  London Foreign visitors to  London UK (non London)  residents UK visitors to  London UK (non London)  residents London residents London residents London residents 1m 1m 4m 50m 10m 20m 10m 10m 10m 61m 21m 34m ,[object Object],[object Object],Assumption: 20% visit  London once  a year Assumption: 4 tourist  attractions  per person Assumption: 2 tourist  attractions  per person Assumption: 1 tourist attrac- tion per year THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Bottom up – a worked example ,[object Object],Visitor capacity of  London Eye per hour Summer visitors to London Eye Winter visitors to  London Eye Total annual visitors  to London Eye Number of pods Av. occupancy of  pods per hour Av. occupancy of  pods per hour Rotation of each  pod per hour Opening hours Opening hours Capacity of each  pod Opening days  (26 weeks) Opening days  (26 weeks) 20 pods 50% of 1000 25% of 1000 2 rotations 12 hours 6 hours 25 people 7 days  per week 5 days  per week 1000 people per hour 1.09m summer visitors 0.20m winter visitors 1.29m visitors x x x x x x THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Having sized an industry, it is important to understand historic and future growth rates ,[object Object],Understanding why the market is growing or contracting is just as important as determining what the growth is. How can you get that information? What type of information are you looking for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
There are two methods to calculate growth – compound annual growth rate and average annual growth rate CAGR is a more sophisticated calculation and is used more widely than average annual growth rate. CAGR formula Average annual growth formula ( Last year – first year First year ) / n x 100 CAGR formula CAGR Average Annual Growth Rate THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   [ ( ( Last year First year ) 1/n-1 )  - 1 ] x 100 200 176 143 110 100 Size 5 4 3 2 1 Year [ ( ( 200 100 ) 1/5-1 )  - 1 ] x 100 = 18.9% ( 200 – 100 100 ) / 5 x 100 = 20.0%
4. Company & Competitor Analysis
Company/competitor analysis – introduction What It Is Why We Use It ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strengths & Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Company/competitor analysis – how to do it Acquire a Basic Understanding of the Company/Industry ,[object Object],[object Object],[object Object],Determine data needed ,[object Object],[object Object],Gather and analyse data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Evaluate Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Typical overviews focus on the angle your clients are most interested in, instead of strictly Porter’s Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Most overviews hit the basics and then go deeper into certain areas depending on the question Profitability Glaring issues Market share Players The basics: Customized detail: Size / growth 1. 2. 3. Case studies Market attractiveness Company profiles Trends / issues THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Company/competitor analysis – illustrative output Competitive Field Map Company Profile Template (Tailored to Specific Use) Competitive Field map 4: Multi-local vs Global Networked Islands Global  Scale Local Scale BofA BofA Deutsche Deutsche HSBC HSBC Citibank Citibank Stan.Chart. Stan.Chart. • Asian Focu s ABN  AMRO ABN  AMRO • German-centric • Focus: European companies • Seeks domestic relationship s • Serve both local and cross-b order businesses well Chase Chase • Major money centre focu s; supplement ed with partn er banks BKB THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Is there business for GlobalCon in the pulp and paper industry? Contents of document ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Deliverable “ Understanding the global pulp and paper industry” THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Is there business for GlobalCon in the aluminum and steel business in the United States? Contents of document ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Deliverable “ Aluminum and steel: Two opportunities for DI/DS in the metals industry” THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Company/competitor analysis – top tips Potential Insights Hints and Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Company/competitor analysis – data sources, case examples, and related analytics Data Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Related  Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
5. PEST Analysis
PEST (Political, Economic, Socio-demographic and Technology) analysis – introduction What It Is Why We Use It Strengths & Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
PEST analysis – top tips Potential Insights ,[object Object],[object Object],[object Object],Hints and Pitfalls ,[object Object],[object Object],[object Object],[object Object],Data Sources ,[object Object],[object Object],[object Object],[object Object],Case Examples ,[object Object],Related Analytics ,[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
6. Industry Attractiveness & Business Strength
The industry attractiveness / business strength matrix allows us to assess how well poised firms are for success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
The industry attractiveness / business strength matrix highlights a firms capacity to grow within its industry Build pre-emptive position Exploit industry attractiveness Protect and focus Divest Challenge for industry leadership Preserve cash flow Expand selectively Harvest Match strength with opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overall generic outputs ,[object Object],[object Object],[object Object],THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
Creating the industry attractiveness / business strength matrix requires extensive industry information ,[object Object],[object Object],[object Object],[object Object],Things to look out for ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to create 1. 2. 3. 4. 5. 6. 1. 2. 3. 4. THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
An illustration of defining segment attractiveness ,[object Object],Option A THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/   Total 3.70 1.00 Must be acceptable Social / political / legal 0.15 5 0.05 Environmental impact 0.10 2 0.05 Energy requirements 0.15 3 0.05 Inflationary vulnerability 0.60 4 0.15 Technological requirements 0.30 2 0.15 Competitive intensity 0.60 4 0.15 Historical profit margin 1.00 5 0.20 Predicted customer demand 0.80 4 0.20 Overall market size Value (Factor x Score) Score Factor Weight Market Attractiveness
The industry maturity / competitive position matrix combines competitive position with the life cycle theory … …  which then can assist in assessing a company’s strategy for success. Favourable Weak Tenable Strong Dominant Competitive position Ageing Mature Growth Embryonic Introduction Industry maturity/decline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Generic outputs THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
END OF PARTIAL PREVIEW You can preview the full PowerPoint document and  download it at  http://learnppt.com/powerpoint/
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MBA Business Frameworks Toolkit I

  • 1.
  • 2.
  • 4.
  • 5. Porter’s five forces THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ 4. Suppliers Suppliers negotiation power 2. Competitors in the industry Rivalry among existing companies 1. Potential new competitors Threat by new competitors 3. Substitution products Threat by substitution products 5. Customers Buyers’ negotiation power
  • 6.
  • 7.
  • 8. The stock market, unsure of publishing’s future role, is not rewarding print-focused players Value of $100 invested in March 1985 Source: Compustat Note: All dividends reinvested. Indices track independent, “pure play” print media companies in each print segment Publishing companies must to transition to full media companies, expanding beyond print to distribute their products to be seen as long-term competitors. The Wall Street appeal of online involvement could help publishers who proactively use the new distribution medium maa-85 maa-86 maa-87 maa-88 maa-89 maa-90 maa-91 maa-92 maa-93 maa-94 maa-95 THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ EXAMPLE
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Distinct distribution channels serve the two major different end-user segments Business Massive increase of home PC usage has increased the strength of the mainstream channel, especially retailers. Source: IDC and Merrin Information Services, Inc. Channels Direct Sales System Integrators (SI) Value-Added Resellers (VAR) Dealers Computer Superstores Mass Merchants Consumer Electronic Stores Office Stores Mail Order Direct Response Value-added channels Mainstream channels Definitions Those sales made by a manufacturers’ sales force, agent, or representative Provide customized value-added solutions for clients Offer unique, tangible solutions “off-the-shelf” to targeted customers The “traditional” computer dealer channel. Do not add unique value to the system but do offer some value in the form of support, training, or other services Large, well-merchandized store fronts , with most revenue generated by computer-related sales Typically offer a wide range of products, including computer-related equipment Offer a wide range of electronic merchandise, including computer-related items Retailers and resellers focusing on office supplies Third-party computer sales that use telephone to perform all levels of sale Direct telephone sales from manufacturers not using third parties Typical buyer Home users THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ EXAMPLE
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Porter’s five forces Analyze industry structure Identify rules of the industry and derive chances and risks Develop and implement measures 1 2 3 THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/
  • 21. Porter’s five forces Economies of scale Product differentiation Brand identity Conversion costs Access to sales channels Capital needs Access to state-of-the-art technology Access to raw materials Protection by government Experience effect Specialised assets One-time exit costs Strategic linkages Emotional restraints Legal and social restrictions Number of comparable competitors Industry growth Fixed or storage costs Product characteristics Capacity increases Diversification of competitors Strategic assignments Entry barriers Exit barriers Rivalry among competitors little poor poor low broad low broad broad not available unimportant many high many many many many slow high consumables large steps high many Highly unattrac- tive Un- attractive Neutral Attrac- tive Highly attractive high pronounced high high limited high limited limited strong very important few low few few few few fast low specialised prod. continuous low few THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/
  • 22. Porter’s five forces Number of important buyers Availability of substitution products from other industries Buyers’ conversion costs Buyers’ threat with backward integration Industry’s threat with forward integration Importance for the quality or service of the buyers Buyers’ total costs in the industry Buyers’ profitability Number of important suppliers Availability of substitution products for the suppliers’ products Differentiation or conversion costs for delivery products Delivery’s threat with forward integration Industry’s threat with backward integration Suppliers’ importance for the quality or service of the industry Overall industry costs caused by suppliers Importance of the industry for the supplier group Buyers’ negotiation power Suppliers’ negotiation power few high low strong strong high large share low few low high strong strong high large share low many low high weak low low small share high many high low weak weak low low share high Highly unattrac- tive Un- attractive Neutral Attrac- tive Highly attractive THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/
  • 23. Porter’s five forces Availability of closely related substitution products Users’ conversion costs Profitability and aggressiveness of the substitution product manufacturers Value for money of substitution products Industry protection Industry regulations Availability of substitution products Authority measures high low high high disadvantageous disadvantageous low high low low advantageous advantageous Political continuity International capital transfer low limited high unlimited Customs Foreign exchange operations high limited low unlimited Foreign ownership Help for competitors limited substantial unlimited no Highly unattrac- tive Un- attractive Neutral Attrac- tive Highly attractive THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/
  • 24.
  • 25.
  • 26. Porter’s five forces THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ Overall assessment Authority measures Availability of substitution products Suppliers’ negotiation power Buyers’ negotiation power Rivalry of competitors Exit barriers Entry barriers high middle low high middle low Future Currently Industry Attractiveness
  • 27. Porter’s five forces THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ Overall assessment … … … … … … … high middle low high middle low Future Currently Industry Attractiveness
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. 3. Market Sizing and Share
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Markets can either be sized using data from a 3rd party provider, or by creating an approximation in-house In reality it is rare to be able to pluck a market size estimate directly from a 3 rd party. Approaches to market sizing Publicly available data from 3rd party Not publicly available data from 3rd party Top down Bottom up x + y + z a + b + c $ $ $ Create an in-house approximation using component data and proxies / assumptions where necessary THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. There are two methods to calculate growth – compound annual growth rate and average annual growth rate CAGR is a more sophisticated calculation and is used more widely than average annual growth rate. CAGR formula Average annual growth formula ( Last year – first year First year ) / n x 100 CAGR formula CAGR Average Annual Growth Rate THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/ [ ( ( Last year First year ) 1/n-1 ) - 1 ] x 100 200 176 143 110 100 Size 5 4 3 2 1 Year [ ( ( 200 100 ) 1/5-1 ) - 1 ] x 100 = 18.9% ( 200 – 100 100 ) / 5 x 100 = 20.0%
  • 48. 4. Company & Competitor Analysis
  • 49.
  • 50.
  • 51.
  • 52. Most overviews hit the basics and then go deeper into certain areas depending on the question Profitability Glaring issues Market share Players The basics: Customized detail: Size / growth 1. 2. 3. Case studies Market attractiveness Company profiles Trends / issues THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/
  • 53. Company/competitor analysis – illustrative output Competitive Field Map Company Profile Template (Tailored to Specific Use) Competitive Field map 4: Multi-local vs Global Networked Islands Global Scale Local Scale BofA BofA Deutsche Deutsche HSBC HSBC Citibank Citibank Stan.Chart. Stan.Chart. • Asian Focu s ABN AMRO ABN AMRO • German-centric • Focus: European companies • Seeks domestic relationship s • Serve both local and cross-b order businesses well Chase Chase • Major money centre focu s; supplement ed with partn er banks BKB THIS IS A PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/
  • 54.
  • 55.
  • 56.
  • 57.
  • 59.
  • 60.
  • 61. 6. Industry Attractiveness & Business Strength
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67. END OF PARTIAL PREVIEW You can preview the full PowerPoint document and download it at http://learnppt.com/powerpoint/
  • 68. Browse our catalog of PowerPoint Diagram Packs http://learnppt.com/powerpoint Join our mailing list and receive the Basic Toolkit for free ! http://learnppt.com/mailinglist Read our eBook – How to Become a PowerPoint Guru http://learnppt.com/

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