This is a partial preview of the document found here: https://flevy.com/browse/business-document/business-strategy-pitch-deck-82 Description: This is an example of the initial sales presentation made to executives in effort to sell business strategy and creative execution consulting work. This format can be used as a template. The information inside is generic and not specific to any specific organizations.

1. Business Strategy and Creative Execution
Pitch Deck Example
This is an example of the initial sales presentation made to executives in effort
to sell business strategy and creative execution consulting work. This format
can be used as a template. The information inside is generic and not specific
to any specific organizations.

2. • Executive Summary
• Engagement Details
• Next Steps
• Background & Qualifications
• The Team

3. Why Us: End to end on the front end.
We are not a typical Management Consulting and
Creative Agency.
CORE SERVICES
1. Corporate and Competitive Strategy.
2. Customer Analytics, Segmentation.
3. User Experience Strategy, Design, and Development.
4. Brand Building, Positioning.
5. Creative Direction, Services, Execution.
6. Business Development.
7. Marketing Execution, Subscriber Acquisition.
8. Customer Lifecycle Management.

4. Barriers to growth
XXMM users XXMM users
In the real world, what’s stopping COMPANY from
reaching XX MM users?
1. Me too product creating try-buy-churn cycle.
2. Using early market to project growth trajectory.
3. Clumsy, difficult, uncool, or unclear User Experience.
4. Wrong type of Marketing at right time.
5. Right type marketing at Wrong time.
6. Wrong type of Marketing all the time.
7. No Marketing at all.

5. Our 3-phase engagement approach.
GET HERE
$50MM, 100MM users
YOU ARE HERE
15MM users
PHASE 1 PHASE 2 PHASE 3
Market Strategy Strategy
Assessment Development Execution
Innovators Early Adopters Early Majority Late Majority Laggards

6. Phase 2. Strategy Development
6 weeks
PHASE 1 PHASE 2 PHASE 3
Market Strategy Strategy
Assessment Development Execution
KEY ACTIVITIES
• Competitive Strategy. Develop a strategy for competing against
INDUSTRY LEADER. Identify key points of feature differentiation and value
proposition differentiation. This strategy will drive COMPANY’s conquest of
existing INDUSTRY LEADER users to achieve our goal of attaining XXMM
users from the current XX MM user base.
• User Interface Differentiation. Determine the key elements to user
interface differentiation to maximize the customer experience and extend
user lifespan.
• Strategic Marketing Plan. Develop a 2-year strategic marketing plan for
COMPANY to execute against.

7. Pricing summary.
PHASE 1 PHASE 2 PHASE 3
Market Strategy Strategy
Assessment Development Execution
MONTH 1 MONTH 2 MONTH 3 MONTH 4
Monthly Price $100K $100K $100K $100K
Total Price
$400K

8. Next steps.
• Follow-up call with CEO.
• Agree on Deliverables.
• Define Work Schedule, Weekly Meeting Schedule.
• Kick off meeting in ____________.
• Project runs from ____________.

9. Our approach.
Approach Pillar Approach Pillar
Description of Description of
this pillar this pillar
Approach Pillar
Description of
this pillar

10. Representative clients.
Over the past X years, we have served clients from startups to
Fortune 500 companies. We specialize in growth strategy and
creative execution across the sectors of ____________.
ADD LOGO …
ADD LOGO
…

11. CONSULTANT NAME.
Name: CONSULTANT NAME Summary of Relevant Work Experience
Level: Senior consultant
• Firm Name
PHOTO • Led Strategic Marketing and Business Case Streams
Practice: Technology on global product launch strategy engagement.
Developed primary deliverable, Customer Value
Nationality: German Proposition Guide, detailing value proposition
(qualitative and financial) by customer segment,
product, and financial benefit. Key activities include
Customer Segmentation, Pricing Analysis, and
Competences Business Case Development.
• Three years of professional experience in consulting • Acted as Business Case Stream Lead—created
services business case for studio to expand into new line of
• Mergers & Acquisitions business. Developed financial model to calculate ROI
and IRR over 5-year and 7-year scenarios based on
• Sourcing & Procurement dynamic pricing point.
• Strong knowledge of the telecoms and media as well • Led several categories in an enterprise-wide Strategic
as the financial industry Sourcing initiative for a Fortune 15 company.
Conducted spend analysis, contract analysis, RFP
Education and Experience development, and vendor selection. Managed over
$100MM worth of spend across multiple categories.
• B.S. from Harvard University, Mathematics • Participated in creation of a Finance & Accounting
Shared Services organization. Led 3 weeks of
workshops between US and China.
• Previous Firm Name
• Management consultant

12. CONSULTANT NAME.
Name: CONSULTANT NAME Summary of Relevant Work Experience
Level: Senior consultant
• Firm Name
PHOTO • Led Strategic Marketing and Business Case Streams
Practice: Technology on global product launch strategy engagement.
Developed primary deliverable, Customer Value
Nationality: German Proposition Guide, detailing value proposition
(qualitative and financial) by customer segment,
product, and financial benefit. Key activities include
Customer Segmentation, Pricing Analysis, and
Competences Business Case Development.
• Three years of professional experience in consulting • Acted as Business Case Stream Lead—created
services business case for studio to expand into new line of
• Mergers & Acquisitions business. Developed financial model to calculate ROI
and IRR over 5-year and 7-year scenarios based on
• Sourcing & Procurement dynamic pricing point.
• Strong knowledge of the telecoms and media as well • Led several categories in an enterprise-wide Strategic
as the financial industry Sourcing initiative for a Fortune 15 company.
Conducted spend analysis, contract analysis, RFP
Education and Experience development, and vendor selection. Managed over
$100MM worth of spend across multiple categories.
• B.S. from Harvard University, Mathematics • Participated in creation of a Finance & Accounting
Shared Services organization. Led 3 weeks of
workshops between US and China.
• Previous Firm Name
• Management consultant