1. This is one of
McKenzie Clark Client Project Design
Nokia ‘Music Almighty’ in-store and Euro RSCG KLP
window graphics campaign,
London flagship store
our retail
projects
Nokia Once in store, customers could interact
with the handsets on demo cubes created
‘Music Almighty’ in-store by us. We constructed made-to-measure
and window graphics plinths with colour co-ordinated metal rods
campaign, London to hold the double-sided, cut-to-shape,
flagship store printed headphones. Cables were attached
to make them even more realistic. We also
Designed by Euro RSCG KLP printed this image to optically clear film
and applied it to the store’s windows.
The brief The results
We were commissioned by Nokia to This campaign has succeeded in drawing
implement the latest in-store campaign in customers from the much-cluttered
promoting their XpressMusic range of Regent Street location, and has almost
mobile handsets. doubled the store’s footfall. Our work
ultimately led to an increase in the sales
The work of the promoted headsets (not to mention
The window display for this campaign requests from customers to buy the graphics
featured a colourful and impactful as well).
adaptation of the distinctive Nokia
headphones, and was applied by
McKenzie Clark as vinyl.
If you would like to know how
we could help you why not call
our sales department on 020 7231 6070
McKenzie Clark
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