Portfolio Sampler for Derek Rubinoff

1. 11 Sherwood Street #2,
Roslindale, MA 02131-3729
DEREK RUBINOFF AIA • LEED AP
617-504-2599
drubinoff@comcast.net
restaurant
materials
palette & patina
Bergmeyer draft conceptual design 4.15.05
dining
Bergmeyer draft conceptual design 4.15.05
Cleveland Museum Cleveland Museum of Art Restaurant & Cafe
The of Art
3 2005
Restaurant and Cafe

2. 11 Sherwood Street #2,
Roslindale, MA 02131-3729
DEREK RUBINOFF AIA • LEED AP
617-504-2599
drubinoff@comcast.net
Preliminary Schematic Plan
accessories
select
p.o.s.
engage
attract
learn
IMO Independent Mobile
explore
accessories
Mobile Phone Retail Store Prototype and Implementation
imo
Bergmeyer Associates | Catapult Thinking 03.10.05

3. 11 Sherwood Street #2,
Roslindale, MA 02131-3729
DEREK RUBINOFF AIA • LEED AP
617-504-2599
drubinoff@comcast.net
Ice Floor Plan
CUSTOM BANQUETTE GLASS PRIVACY PANEL W/ YUCCA PLANT GLASS BACKDROP W/
SEATING APPLIED GRAPHICS APPLIED GRAPHICS
BOOTH
COAT TREE
SEATING
WAIT STATION
KITCHEN SHIMMER
EQUIPMENT SCREEN CHAIN
CURTAIN
HOST STATION
“ICE BLOCK”
DAISY CAKE
CHAIN
CURTAIN
GLASS
STOREFRONT
BOOTH
WALK-IN SEATING
COOLER
DAISY CAKE
CHAIN
CURTAIN, (TYP.)
BETWEEN
BOOTHS
WAIT STATION FOOD PREP BACK BAR COMMUNAL HIGH-TOP FRONT BAR WAIT STATION
DISPLAY DISPLAY TABLE SEATING
12.04.07
Ice Materials Board
ST-01 Porcelain Wall Tile
FC-01 Resilient Flooring GP-01 Gypsum Panel
PT-01 GWB Ceiling Paint
FC-04 Floor Tile
FC-02 Area Rug FC-03 Area Rug PT-02 Dining Room Paint
12.04.07
Ice Materials Board
AC-01 Acrylic- Tabletop AC-02 Acrylic- Host Station
UPH-06
RP-02 Resin Panel- Back Bar Vertical Panel
RP-01 Resin Panel- Bar Front
UPH-04
AC-03 Acrylic- Tabletop
UPH-05 Banquette End
Cushions
UPH-01 Banquette Back Cushions AC-04 Acrylic- Bar Top
MT-01 Metal UPH-08 Banquette Back, Seat, and Arms
12.04.07
ICE Tapas + Lounge Ice Materials Board
Airport Restaurant Prototype, Las Vegas
UPH-05 Charlotte Lounge Chair
CH-4 Charlotte Lounge Chair
UPH-02 Maggie Lounge UPH-03 Booth Seating
Chair
CH-3 Maggie Lounge Chair
UPH-09 Charlotte Lounge Chair
Pendant: David 16
CH-2 Hudson Bar Stool
CH-1 Hudson Side Chair
UPH-07 Hudson Chair &
Bar Stool Seat Chushion
DR-01 Chain Curtain DR-02 Chain Curtain CP-01 Metal Ceiling Panels
12.04.07

4. 11 Sherwood Street #2,
Roslindale, MA 02131-3729
DEREK RUBINOFF AIA • LEED AP
617-504-2599
drubinoff@comcast.net
SHOW
HOME APPROACH TRANSITION ORIENTATION PRODUCT CONTEXT SALES/CONFERENCING CUSTOMER SERVICE
welcome
warm
feeling of intimacy
residential character
knows how their customers live
values
empathy
experience
sensory
adventure and discovery
engaging and participatory
pleasant surprise
fun, exciting, shopping experience
performance focus on use of product as well as use of
product
lifestyle context
An engaging and memorable experience dynamic and educational
service
educational
option of salesperson
advice of chef
information
see all the best brands
see what the products do
create a story about the product
understand the offering
16
YALE APPLIANCE PROTOTYPE DESIGN STRATEGY 03.05.08
ADJACENCY DIAGRAM: WEIGHTED
empl
electrical
lounge
1.8%
2.1%
sales
stockroom sales
empl outdoor lighting
1.3%
16.1% 1.3%
w/c 7.4% sales
1.8% laundry
sales
5.1%
track
sales
indoor lighting
sales
6.9%
public conference
mang
w/c recessed
rooms refrigeration
1.4% www
crystal
1.8% 1.8 % 9.7%
fans
studio
wine
track
customer
customer show sales
service sales
loading (including 5 vignettes)
3.7% 1.3%
9.9% www
studio ranges/
plumbing wall ovens
www
indoor/
2.3% 11% sales
outdoor orientation
sales
transition track
4.2% pendants
1.8%
dishwash/
cooktops sales
3.4%
sales
pendants
1.3% sales
1.3%
23
YALE APPLIANCE PROTOTYPE DESIGN STRATEGY 03.05.08
ADJACENCY DIAGRAM: DISHWASH/COOKING
show show
professional
mini mini
cooktops
vignette vignette
professional
gas ranges
gas cook tops
ranges/
dishwash/ floor
plumbing refrigeration
gas ranges
hoods
wall ovens
cooktop
sales
dishwashers
electric cook tops
mini
vignette
electric ranges
& wall ovens
mini
vignette
microwaves
sales sales sales
offices offices offices
pendant lighting track lighting
27
YALE APPLIANCE PROTOTYPE DESIGN STRATEGY 03.05.08
PRIMARY AND SECONDARY OVERLAY
VIEWS
9
YALE APPLIANCE PROTOTYPE SCHEMATIC DESIGN 04.15.08
Yale Appliance + Lighting
Store Prototype Schematics
10
YALE APPLIANCE PROTOTYPE SCHEMATIC DESIGN 04.15.08

5. 11 Sherwood Street #2,
Roslindale, MA 02131-3729
DEREK RUBINOFF AIA • LEED AP
617-504-2599
drubinoff@comcast.net
Fire + Ice Restaurant
Provicence and Boston

6. 11 Sherwood Street #2,
Roslindale, MA 02131-3729
DEREK RUBINOFF AIA • LEED AP
617-504-2599
drubinoff@comcast.net
467-469 Washington Street, Downtown Crossing
Facade Studies and Building Renovation

7. 11 Sherwood Street #2,
Roslindale, MA 02131-3729
DEREK RUBINOFF AIA • LEED AP
617-504-2599
drubinoff@comcast.net
Panera Bread G2 S3 Exterior Prototype
Bakery/Cafe, Clay, NY