Some common sense things / trends, developers should keep in mind when designing a new app, to increase ROI, get more users and keep them engaged with their app.
7. Games Don’t “Like” Social Networking Apps
The rise of Social Networking apps also signals the end of the era of gaming
dominance within mobile apps. While the free-to-play business model performs
extremely well, enabled by in-app-purchases, it does so primarily for simulation
games, a sub-genre of the total games category. As long as the total iOS and
Android installed base grows, all categories will continue to grow naturally.
However, as we reach saturation for mobile gaming on a per user basis (one
consumer can play only so many free-to-play games), the Games category
could start behaving more like a “zero sum game” from here on out, meaning
that game companies would have to fight over a finite group of consumers in
order to grow their businesses. For one app to grow, it would have to take from
its competitors. Even with an influx of new consumers into the market, the
expected would-be casual gamers will be increasingly wooed away from games
by compelling Social Networking and other apps. Going forward, the Games
category will have to look to innovate on mobile to maintain its dominance and
growth.
9. Conclusion and Summary
Age of the users
Category of the App
App platform
Type of the App
Keep these indicators , mentioned in this
presentation, in view when designing your
next app for bigger loyal user community and
increased ROI
10. Prepared By:
Dr. Rizwan Younus
OziTechnology
http://www.ozitechnology.com
Follow me at twitter for some high class tweets:
@drriz
Follow me on Pinterst for some unusual pins:
http://pinterest.com/drriz
Upcoming Blog:
http://www.drrizz.com