4. SPOKE PERSONS
Dr. NEETA SINGLA, RCH Nodal, New Delhi District
Dr. SUCHETA MAHINDRU, MO, New Delhi District
Dr . HARSHPRIYA, District Immunization Officer
5. They highlighted the outstanding features of
âMAAâ Mothers â Absolute Affection
programme. It was quite effective. They
reviewed and also discussed the data of
family planning of each dispensary and how
the number would be increased effectively
in this coming year. In the last session of the
day, significance of ORS was emphasized in
the management of diarrhoea in children.
7. MAA (Mothersâ Absolute Affection)
âą It is a nationwide programme, has been
implemented across states/UTs, from August 2016.
âą Aim of this programme, to improve the
breastfeeding and appropriate child feeding
practices in the country through health system.
8. About the programme
Under the National Health Mission of the Ministry
of Health and Family Welfare, Government of
India, improving breastfeeding practices for quality
survival of newborns, a yearlong MAA (Mothersâ
Absolute Affection) programme has been launched
all over the country from August 2016.
9. Mr. J.P. Nada. union
minister health and family
welfare launched the
programme at the national
level on 5th AUGUST 2016
MADHURI DIXIT
AS
BRAND
AMBASSADOR
10. The sensitization programme targets
health care providers (ALLOPATHIC
DOCTORS,AYUSH DOCTORS, ANMs,
AWWs and ASHAs) who have the
responsibility for establishing and
implementing breast feeding.
11. GOALS
The goal of the âMAAâ
programme is to revitalize
efforts towards promotion,
protection and support of
breastfeeding practices
through health systems to
achieve higher breast feeding
rates.
14. 1. In India, only 44.6% of mothers initiate
breastfeeding within one hour of birth despite the
fact that about 78.7% of mothers deliver in
institutions.
2.Further 64.9% of babies are exclusively breastfed
during first six months and only 50.5% of babies
between 6-8 months are given complementary
foods.
16. EXCLUSIVE BREASTFEEDING
ï¶Breast milk alone is the best food and drink
for an infant for the first six months of life. No
other food or drink, not even water, is usually
needed during this period.
ï¶But infant can receive ORS, syrups of vitamins
and medicines when required for medical
reasons.
17. Babies who are exclusively breastfed for
the first six months of age are 11 times
less likely to die from diarrhoea and 15
times less likely to die from pneumonia,
which are two leading causes of death
in children under-five years of age.
24. .
Breastfeeding should not be painful. If itâs
painful, itâs usually due to improper latch.
Poor
position at
the breast
often
results in
poor
improper
latch.
25. COMPLEMENTARY FEEDING
After 6months of age, babies should be introduced
to semi solid, soft food but breastfeeding should
continue for up to two years.
32. Wash hands
Pour all ORS powder
from the packet
Pour 1litre clean
drinking water
Mix until all ORS
powder is fully dissolved
Taste ORS
33. PREPARATION OF ORS
1. Wash your hands thoroughly
with soap and water.
2. Pour all the ORS powder from
a packet into a clean container.
3. Measure one litre of clean
drinking water and pour it
in to the container in which
you poured ORS.
34. PREPARATION OF ORS
4.Stir until all the powder in the container has been
mixed water and none remain at the bottom of the
container.
5.Taste ORS solution before giving it to the child. It
should taste like tears-neither too sweet nor too
salty. If it tastes too sweet or too salty then throw
away the solution and prepare ORS solution again.