2. The European TV consumption
14
16
hours/week in
Western
Europe
hours/week in
Northern
Europe
16.7
17.7
hours/week in
Central &
Eastern Europe
hours/week in
Southern
Europe
EU average = 16.8hs
Base: All European who use: TV, n=21,911; Radio, n=15,741; Magazines, n=11,361; Newspapers, n=14,989; All internet, n=15,290,
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3. The European Internet consumption
14.8
14
hours/week in
Western
Europe
hours/week in
Northern
Europe
13.8
16.1
hours/week in
Central &
Eastern Europe
hours/week in
Southern
Europe
EU average = 14.8hs
Base: All European who use: TV, n=21,911; Radio, n=15,741; Magazines, n=11,361; Newspapers, n=14,989; All internet, n=15,290,
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4. The European Internet consumption
87%
in Northern
Europe
55%
81%
in Central &
Eastern Europe
in Western
Europe
61%
in Southern
Europe
EU average = 65%
Base: All European who use: TV, n=21,911; Radio, n=15,741; Magazines, n=11,361; Newspapers, n=14,989; All internet, n=15,290,
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5. The Internet evolution, ROMANIA
44%
of all Romanians are online
9.2m
Romanians are online
Total adult Romanians
population of 18.7 million
EU: 65%, WE:81%, NE:87%, SE:61%, CEE:55%
Romanian Internet users
spend on average 18.6hrs
online per week
EU: 14.8, WE:14.0, NE:14.8, SE:13.8, CEE:16.1
Base: All Respondents (Omnibus) n=1,039, All Internet
Users n=390
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6. The Romanian media consumption landscape
Penetration
TV
Online
96%
EU: 95%,
WE:94%, NE:95%, S
E:97%, CEE:95%
44%
EU: 65%,
WE:81%, NE:87%, S
E:61%, CEE:55%
Hours per week used
TV
Online
21.6hrs
EU: 16.8
WE:16.0, NE:14.0,
SE:16.7, CEE:17.7
18.6hrs
EU: 14.8
WE:14.0, NE:14.8,
SE:13.8, CEE:16.1
Base: All Respondents (Omnibus) n=1,039
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7. Internet becomes ‘all consuming’ media device
95%
EU: 73%
WE:67%
NE:81%
SE:65%
CEE:81%
of Romanian Internet
users have watched
TV online
19% watch TV online at least daily
A further 29% watch TV at least weekly
Base: All Internet Users (Online) n=989
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8. Media multi-tasking means more active consumers
30%
of Romanians are
online whilst
watching TV
EU: 48% WE:58% NE:59% SE:39% CEE:44%
Base: All Respondents (Online ) n=1,003
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9. The internet is an entertainer and enabler
30%
of Romanians are
online during the
traditional primetime
TV evening slot
(EU: 52%)
, All Internet Users (Online) 989
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10. Relationship between content consumption on TV and online
2.4 hours per week across
Romanians (EU:2.8hrs) is spent
watching TV and online at the
same time (11% (EU:16%) of all
time spent watching TV)
Among Romanians who watch
TV and are online
concurrently,
56%
EU: 33%
state the online activity is
likely to be related to the TV
programme they are watching
Base: All TV Viewers (Online) n=859
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