This document is a series of tweets by Ric Dragon, CEO of DragonSearch and author of the upcoming book "Social Marketology". The tweets discuss strategies for social media marketing, including focusing on customer needs like recognition and safety rather than just sales; gaining social proof and influencer outreach; understanding social conversions beyond just easy metrics; mapping business objectives to social media goals; and educating stakeholders.

1. Ric Dragon
CEO DragonSearch
@ricdragon
Author of
Social Marketology
coming June 2012

5. LEAD
GOLD

8. US THEM
• To be recognized
• To be liked
• To be safe

10. •They buy something from you
•Social proof

11. •They buy something from you
•Social proof
•Influencer outreach
•Share of voice in community
•Engagement
•Amplification
•Like more

12. •They buy something from you
•Social proof
•Influencer outreach
•Share of voice in community
•Engagement
•Amplification
•Like more

14. Balanced Scorecard
Financial
Learning &
Customer
Growth
Internal
Business
Process

16. •They buy something from you
•Social proof
•Influencer outreach
•Share of voice in community
•Engagement
•Shared
•Like more

17. Understand Social Conversions
Don’t just measure the easy things
Understand Business Objectives
Map the two to one another
Educate stakeholders
Ric Dragon
CEO DragonSearch
@ricdragon
Author of
Social Marketology
coming June 2012