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#theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Content Marketing
                          The 3 C’s vs. The 3 E’s



                          Does your content
                          take the high road?
                             1




                                                    #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
David Horne



                          www.davidhorneis.com
                             1
                          www.davidhorne.me



                                          #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
The Rise of Content Marketing

                          Consumers view 10.4 sources
                          consumed before buying
                             1

                          88% of Brands use content
                          marketing

                                           #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
The Rise of Content Marketing


                          Produce and distribute
                          relevant and valuable
                          content purposed with
                             1


                          attracting, converting, or
                          retaining customers
                                           #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
#theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
The Rise of Content Marketing


                          Build trust and
                          earn attention
                             1

                          (over time)

                                           #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Two paths


                               #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
C’s



                                #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
The 3 C’s


                          Criticize
                          Complain
                             1




                          Condemn
                                      #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Criticize




                             1




                                      #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Complain




                            1




                                     #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Condemn




                            1




                                    #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
E’s


                          #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
The 3 E’s


                          Entertain
                          Educate
                             1




                          Encourage
                                      #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Entertain




                             1




                                      #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Educate




                            1




                                    #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Encourage




                                      #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Which path are
                          you going to
                          take?


                               #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Take The High Road


                          Take the high road,
                          build trust, and earn
                          their attention and
                             1



                          business
                                          #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012
Thank You




                             1
                                 ?’s
                          www.davidhorneis.com

                          www.davidhorne.me

                                              #theBAMcontent   @_davidhorne_
Wednesday, May 30, 2012

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Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

  • 1. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 2. Content Marketing The 3 C’s vs. The 3 E’s Does your content take the high road? 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 3. David Horne www.davidhorneis.com 1 www.davidhorne.me #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 4. The Rise of Content Marketing Consumers view 10.4 sources consumed before buying 1 88% of Brands use content marketing #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 5. The Rise of Content Marketing Produce and distribute relevant and valuable content purposed with 1 attracting, converting, or retaining customers #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 6. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 7. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 8. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 9. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 10. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 11. The Rise of Content Marketing Build trust and earn attention 1 (over time) #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 12. Two paths #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 13. C’s #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 14. The 3 C’s Criticize Complain 1 Condemn #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 15. Criticize 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 16. Complain 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 17. Condemn 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 18. E’s #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 19. The 3 E’s Entertain Educate 1 Encourage #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 20. Entertain 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 21. Educate 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 22. Encourage #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 23. Which path are you going to take? #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 24. Take The High Road Take the high road, build trust, and earn their attention and 1 business #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012
  • 25. Thank You 1 ?’s www.davidhorneis.com www.davidhorne.me #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012