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Las Vegas City HallIt all
started with the plan to move Zappos Headquarters to the former CityHall building in Downtown Las Vegas. What could that campus look like?How could it influence the city around it? How could it help to revitalizeDowntown?
AppleThe Google, Nike, and Apple
campuses are all amazing. And Zapposconsidered creating a similar HQ and polled their employees about whatkinds of amenities they would like at their workplace.
Doggy Day CareWhen Zappos employees
were surveyed about the amenities they would prefer tohave in their new campus, doggy day care was the number one request—nothuman day care..
NYU CampusRather than build a
campus that’s insular, that doesn’t create reasons for peopleto leave, Zappos decided that it would be more interesting to create a campusthat interacts with the community around it, that encourages people to interactserendipitously with people they might not otherwise meet. A campus thatfunctions not only as a workplace, but also as a community gathering space.
Downtown Las Vegas Fremont EastSurrounding
the future Zappos HQ is an amazing neighborhood called FremontEast. It’s filled with bars, restaurants, and shops run by local business owners.It’s the kind of neighborhood where people run into friends on the street, whereany bar or restaurant you visit, you’ll see someone you know.
Downtown Las Vegas Fremont EastIt’s
actually one of the most community-focused neighborhoods you canimagine—in the place you would least expect it. Downtown Las Vegas.Downtown Project was created as its own entity with a mission to help torevitalize the neighborhood and catalyze the growth of the community.
$50M Small BusinessesWe’re primarily interested
in owner-operated small businesses thatmeet these criteria:• Are you passionate about your idea?• Does your idea contribute to community in some way?• Are you capable of executing your business idea?• Is your business model sustainable?• What is it that makes your business unique or the best at what you do?• What about your business would make it worthy of a story in a major publication or national news outlet?
NatalieThis is Chef Natalie Young.
Her restaurant EAT is our first small business investmentto open. Formerly, she worked as a Chef on The Strip. And she was about to leaveLas Vegas for good until she was able to follow her passion and fulfill her dream toopen her own restaurant.
$50M Tech StartupsWe’re investing $50
I’mmillion dollars in techstartups like Romotive Romo!that are located here orare willing to move theiroperations to DowntownLas Vegas. Techstartups can growrapidly and create jobsquickly. We believe youcan change the worldwith a laptop.
$50M Tech StartupsWe’re also investing
in spaces for coworking, so startups can have affordableplaces to work where they can inspire each other and collaborate in ways thataccelerate innovation.
$50M Tech StartupsWe’re working with
Venture for America to bring up to ten of their Fellows toLas Vegas this year. They’ll be working with us on Downtown Project andtransitioning into positions with local startups. VFA is a program that sendsyoung, talented college graduates to work in startups to hone theirentrepreneurial skills.
$200M Residential & Real Estate
We’re inspired by the book Triumph of the City and the idea that knowledge is more powerful than space. When people live closely together, they interact more frequently which creates more opportunities for them to learn from each other. Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
3 INGREDIENTS FOR SERENDIPITY 1.
Residential density of at least 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an d optimism
GROUPS COLLIDINGDOWNTOWN 1. 2000 Zappos
employees 2. 1000 Teach For America corp members and alumni 3. Tech Startup Community 4. Small Business Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
Learning from Zappos and Coworking
Culture is to a Company as Community is to a City Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class
Our Secret Weapon …When people
come to visit us in Downtown Las Vegas, they find exactly whatwe found. A place that is vibrant, interesting, and community-focused. Andthey want to stay, to move their companies here. They get it.
LEARNING FROM TED, SUMMITSERIES, SXSW,
BIF… Curated Content Serendipity Learning Connections CommunityWe’re creating a space where innovators, dreamers, doers, and throughleaders from around the world can come to share ideas in Downtown LasVegas—to enrich the community, to inspire us all. Call it a Downtown Mini-Residency program.
We’re building a theater at
the corner of Las Vegas Boulevard and FremontStreet where we’ll host weekly TED-style talks that will given by guests andcommunity members.
OUR BIG BET…3 Guiding Principles
Accelerate: 1. Collisions 2. Community 3. Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about Downtown?