Las Vegas City HallIt all started with the plan to move Zappos Headquarters to the former CityHall building in Downtown La...
GoogleThere are some corporatecampuses that you neverhave to leave—with diningoptions, outdoorrecreation, gardens, evenyou...
NikeOr what about Nike’s World Headquarters? They have a swimming pool,soccer fields, volley ball courts, workout faciliti...
AppleThe Google, Nike, and Apple campuses are all amazing. And Zapposconsidered creating a similar HQ and polled their emp...
Doggy Day CareWhen Zappos employees were surveyed about the amenities they would prefer tohave in their new campus, doggy ...
NYU CampusRather than build a campus that’s insular, that doesn’t create reasons for peopleto leave, Zappos decided that i...
Downtown Las Vegas                                    Fremont EastSurrounding the future Zappos HQ is an amazing neighborh...
Downtown Las Vegas                          Fremont EastIt’s actually one of the most community-focused neighborhoods you ...
DOWNTOWN PROJECTA $350 Million Investment $ 50M Small Businesses $ 50M Tech Startups $ 50M Education, Arts, Culture $200M ...
DOWNTOWN PROJECT GOALSLive/Work/Play – Walking DistanceThe Most Community-FocusedLarge City in the WorldThe Co-working Cap...
ROI vs. ROC Instead of maximizing short-term ROI: Return On Investment We focus on maximizing long-term ROC: Return On Com...
THE BIG BET . . .              Accelerating Collisions, Community & Co-Learning             …will lead to…             Acc...
$50M Small BusinessesWe’re investing in up to 200 small businesses in Downtown Las Vegas. All ofthose Post-Its on the wall...
$50M Small BusinessesWe’re primarily interested in owner-operated small businesses thatmeet these criteria:• Are you passi...
Entrepreneurs:      “What would you be   passionate about doing for      10 years even if you     never made a dime?”
NatalieThis is Chef Natalie Young. Her restaurant EAT is our first small business investmentto open. Formerly, she worked ...
Natalie
Natalie
NatalieIn order to open her restaurant, many people in the community came togetherto help Natalie in many ways.
Natalie
NatalieEAT officially opened for business in September, 2012..
SarahThis is Sarah Nisperos, a lifelong fashionista who was able to follow herpassion after a small business investment fr...
This is her boutique, Coterie, which is the first fashion retail operation in the FremontEast area of Downtown.
BeforeBefore it became a hub for community and fashion, the building whereCoterie is located housed a check cashing busine...
Coterie
The Downtown Project workspace is located behind Coterie. This is whatit looked like before.
After
$50M Tech StartupsWe’re investing $50            I’mmillion dollars in techstartups like Romotive                         ...
$50M Tech StartupsWe’re also investing in spaces for coworking, so startups can have affordableplaces to work where they c...
$50M Tech StartupsWe’re working with Venture for America to bring up to ten of their Fellows toLas Vegas this year. They’l...
$50M Education, Arts, CultureWe’re partnering with Teach for America to bring 1,000 corps members andalumni to live Downto...
$50M Education, Arts, CultureWe’reinvesting inorganizations like FirstFriday, tosupportgathering ofthecommunityand thecele...
$200M Residential & Real Estate              We’re inspired by the book Triumph              of the City and the idea that...
WHEN CITIES DOUBLE IN SIZE . . .  Productivity and innovation per  resident increases by 15%  But it’s not true for compan...
HOW TO ACCELERATELEARNING & INNOVATION Maximize the number of serendipitous interactions Accelerate learning opportunities...
3 INGREDIENTS FOR SERENDIPITY  1. Residential density of at least 100     residents per acre  2. Street-level activity for...
GROUPS COLLIDINGDOWNTOWN 1. 2000 Zappos employees 2. 1000 Teach For America corp    members and alumni 3. Tech Startup Com...
Learning from Zappos and Coworking           Culture is to a Company                       as           Community is to a ...
Our Secret Weapon …When people come to visit us in Downtown Las Vegas, they find exactly whatwe found. A place that is vib...
LEARNING FROM TED, SUMMITSERIES, SXSW, BIF…           Curated Content             Serendipity              Learning       ...
Downtown Every Day     Curated Content       Serendipity        Learning      Connections       Community
We’re building a theater at the corner of Las Vegas Boulevard and FremontStreet where we’ll host weekly TED-style talks th...
OUR BIG BET…3 Guiding Principles   Accelerate:   1. Collisions   2. Community   3. Co-Learning     And everything else wil...
DowntownWill Make You SMARTER
50% of HumansCurrently Live in Cities
Within our lifetime75% of all people will live in cities
We’re thinking of    The City as a Startup
DowntownLas Vegas:The City ofPossibilities
What is Downtown Project - November 2012
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What is Downtown Project - November 2012

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  • The Foundation to Assist Young Musicians ('FAYM') is working with the Downtown Project to bring opportunities to inner city families. The world-wide movement known as El Sistema is the model for FAYM's community outreach. See: http://www.youtube.com/watch?v=43tqQhOTCgQ
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What is Downtown Project - November 2012

  1. Las Vegas City HallIt all started with the plan to move Zappos Headquarters to the former CityHall building in Downtown Las Vegas. What could that campus look like?How could it influence the city around it? How could it help to revitalizeDowntown?
  2. GoogleThere are some corporatecampuses that you neverhave to leave—with diningoptions, outdoorrecreation, gardens, evenyour dog. But how do thepeople there interact withthe community aroundthem?
  3. NikeOr what about Nike’s World Headquarters? They have a swimming pool,soccer fields, volley ball courts, workout facilities, and more.
  4. AppleThe Google, Nike, and Apple campuses are all amazing. And Zapposconsidered creating a similar HQ and polled their employees about whatkinds of amenities they would like at their workplace.
  5. Doggy Day CareWhen Zappos employees were surveyed about the amenities they would prefer tohave in their new campus, doggy day care was the number one request—nothuman day care..
  6. NYU CampusRather than build a campus that’s insular, that doesn’t create reasons for peopleto leave, Zappos decided that it would be more interesting to create a campusthat interacts with the community around it, that encourages people to interactserendipitously with people they might not otherwise meet. A campus thatfunctions not only as a workplace, but also as a community gathering space.
  7. Downtown Las Vegas Fremont EastSurrounding the future Zappos HQ is an amazing neighborhood called FremontEast. It’s filled with bars, restaurants, and shops run by local business owners.It’s the kind of neighborhood where people run into friends on the street, whereany bar or restaurant you visit, you’ll see someone you know.
  8. Downtown Las Vegas Fremont EastIt’s actually one of the most community-focused neighborhoods you canimagine—in the place you would least expect it. Downtown Las Vegas.Downtown Project was created as its own entity with a mission to help torevitalize the neighborhood and catalyze the growth of the community.
  9. DOWNTOWN PROJECTA $350 Million Investment $ 50M Small Businesses $ 50M Tech Startups $ 50M Education, Arts, Culture $200M Residential & Real Estate
  10. DOWNTOWN PROJECT GOALSLive/Work/Play – Walking DistanceThe Most Community-FocusedLarge City in the WorldThe Co-working Capital of theWorld
  11. ROI vs. ROC Instead of maximizing short-term ROI: Return On Investment We focus on maximizing long-term ROC: Return On Community and institutionalizing ROL: Return On Luck – Accelerating Serendipity
  12. THE BIG BET . . . Accelerating Collisions, Community & Co-Learning …will lead to… Accelerating Happiness, Luckiness, Innovation & Productivity
  13. $50M Small BusinessesWe’re investing in up to 200 small businesses in Downtown Las Vegas. All ofthose Post-Its on the wall represent small business ideas.
  14. $50M Small BusinessesWe’re primarily interested in owner-operated small businesses thatmeet these criteria:• Are you passionate about your idea?• Does your idea contribute to community in some way?• Are you capable of executing your business idea?• Is your business model sustainable?• What is it that makes your business unique or the best at what you do?• What about your business would make it worthy of a story in a major publication or national news outlet?
  15. Entrepreneurs: “What would you be passionate about doing for 10 years even if you never made a dime?”
  16. NatalieThis is Chef Natalie Young. Her restaurant EAT is our first small business investmentto open. Formerly, she worked as a Chef on The Strip. And she was about to leaveLas Vegas for good until she was able to follow her passion and fulfill her dream toopen her own restaurant.
  17. Natalie
  18. Natalie
  19. NatalieIn order to open her restaurant, many people in the community came togetherto help Natalie in many ways.
  20. Natalie
  21. NatalieEAT officially opened for business in September, 2012..
  22. SarahThis is Sarah Nisperos, a lifelong fashionista who was able to follow herpassion after a small business investment from Downtown Project.
  23. This is her boutique, Coterie, which is the first fashion retail operation in the FremontEast area of Downtown.
  24. BeforeBefore it became a hub for community and fashion, the building whereCoterie is located housed a check cashing business.
  25. Coterie
  26. The Downtown Project workspace is located behind Coterie. This is whatit looked like before.
  27. After
  28. $50M Tech StartupsWe’re investing $50 I’mmillion dollars in techstartups like Romotive Romo!that are located here orare willing to move theiroperations to DowntownLas Vegas. Techstartups can growrapidly and create jobsquickly. We believe youcan change the worldwith a laptop.
  29. $50M Tech StartupsWe’re also investing in spaces for coworking, so startups can have affordableplaces to work where they can inspire each other and collaborate in ways thataccelerate innovation.
  30. $50M Tech StartupsWe’re working with Venture for America to bring up to ten of their Fellows toLas Vegas this year. They’ll be working with us on Downtown Project andtransitioning into positions with local startups. VFA is a program that sendsyoung, talented college graduates to work in startups to hone theirentrepreneurial skills.
  31. $50M Education, Arts, CultureWe’re partnering with Teach for America to bring 1,000 corps members andalumni to live Downtown. We’re also planning to build a K-12 charter or privateschool in Downtown Las Vegas.
  32. $50M Education, Arts, CultureWe’reinvesting inorganizations like FirstFriday, tosupportgathering ofthecommunityand thecelebrationof the localarts scene.And we’re partnering with Burning Man to bring exciting, new public art toDowntown Las Vegas.
  33. $200M Residential & Real Estate We’re inspired by the book Triumph of the City and the idea that knowledge is more powerful than space. When people live closely together, they interact more frequently which creates more opportunities for them to learn from each other. Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
  34. WHEN CITIES DOUBLE IN SIZE . . . Productivity and innovation per resident increases by 15% But it’s not true for companies
  35. HOW TO ACCELERATELEARNING & INNOVATION Maximize the number of serendipitous interactions Accelerate learning opportunities Increase the metabolism of the city
  36. 3 INGREDIENTS FOR SERENDIPITY 1. Residential density of at least 100 residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, an d optimism
  37. GROUPS COLLIDINGDOWNTOWN 1. 2000 Zappos employees 2. 1000 Teach For America corp members and alumni 3. Tech Startup Community 4. Small Business Community 5. Art and Music Communities 6. Other Passion Communities 7. Local Residents
  38. Learning from Zappos and Coworking Culture is to a Company as Community is to a City Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class
  39. Our Secret Weapon …When people come to visit us in Downtown Las Vegas, they find exactly whatwe found. A place that is vibrant, interesting, and community-focused. Andthey want to stay, to move their companies here. They get it.
  40. LEARNING FROM TED, SUMMITSERIES, SXSW, BIF… Curated Content Serendipity Learning Connections CommunityWe’re creating a space where innovators, dreamers, doers, and throughleaders from around the world can come to share ideas in Downtown LasVegas—to enrich the community, to inspire us all. Call it a Downtown Mini-Residency program.
  41. Downtown Every Day Curated Content Serendipity Learning Connections Community
  42. We’re building a theater at the corner of Las Vegas Boulevard and FremontStreet where we’ll host weekly TED-style talks that will given by guests andcommunity members.
  43. OUR BIG BET…3 Guiding Principles Accelerate: 1. Collisions 2. Community 3. Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about Downtown?
  44. DowntownWill Make You SMARTER
  45. 50% of HumansCurrently Live in Cities
  46. Within our lifetime75% of all people will live in cities
  47. We’re thinking of The City as a Startup
  48. DowntownLas Vegas:The City ofPossibilities

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