Learn more about a marketing database solution and how it can benefit your direct marketing needs. Without marketing data integration, marketers are unable to access all of their valuable marketing data to learn more about their target market and best customers.

1. The Dovetail Marketing
Database Solution
dovetaildatabase.com

2. It’s All About the Data
92% of organizations suspect that their
customer and prospect data is inaccurate
in some way
90% of organizations state that at least
some of their budget was wasted due to
inaccurate data
On average, organizations estimate that
25% of their budgets are wasted due to
poor data

3. Marketing Database Solution Essential Components
Our marketing database solution consists
of 4 core data precepts
TRUSTWORTHY ACCESSIBLE
FRESH INTEGRATED
Data-driven marketing starts with TAFI data

4. Dovetail is a Marketing Database Solution Provider
Marketing Database Development
Marketing Database Maintenance
Marketing Database Access
Email or SMS and Text Messaging
Database Enhancement Services
The marketing database is the foundation

5. Dovetail at a Glance

6. System Architecture

7. Marketing Database Data Flow
Cleansing
Marketing
Database
We make your marketing data integrated and accessible
• Customers
• Email
Subscribers
• Loyalty
Programs
• E-Commerce
• Email Results
• Web
analytics
• Social Media
• Prospects
• Website
Sources
• Hygiene
• Validation
• Standardization
• Correction
• Individual Level
• Household Level
• Address Level
• Phone Level
• Email Level
• Account Level
Integration
• Contact Data
• Transactional
Data
• RFM Data
• Multi-channel
Data
• Derived Data
• Touch Tracking
Data
• Demographics
& Lifestyles
• Predictive
Models
• Suppressions
• Counts
• Lists (Email,
Direct Mail, SMS
& Telemarketing)
• Analysis
• Custom Reports
• Other Mktg.
Apps
Access

8. A Dovetail Prospect………
Needs their disparate data integrated
Needs easy and technical access to their data
Has leads, prospects, and customers
Extracts lists, performs analysis, runs reports,
and consumes marketing data in other systems
Has a sound multi-channel marketing strategy that
adapts and improves continuously

9. Marketing Database Access
• Web-based
• Campaign Management (Lists,
Counts, Segmentation, Analysis)
• Reporting
• Data Management
The Dovetail
Application
• Use your own tools to
directly access your
marketing database
Direct
Access
Marketers need easy access to their data

10. Infrastructure
Scalable &
flexible
Application is
fast &
responsive
Proven,
refined
architecture
Secure,
redundant
Marketing data optimized for quick easy access

11. The Client Experience
Tenure
• Client tenure average: 7 years
• Dovetail employee tenure average: 8 years
Service
• Account team is stable and consistent
• Client-side experience
Agile
• Fast implementations
• A Dovetail implementation has never failed
We have numerous impeccable client references

12. An Ideal Dovetail Client………
Is a serious and seasoned database marketer
Understands the need for and requires a
marketing database specialist
Has an analytical datamart
Has proficient stakeholders and a solid
“Owner” of the marketing database
Is highly interactive, collaborative, and engaged
with Dovetail; an excellent relationship exists