Presentation by Russ Edelman of Corridor Consulting

1. New England Chapter Social Networking Serious Business Presented: January 15, 2010 Russ Edelman - russ.edelman@corridorconsulting.com Twitter: russECM

2. Social Networking Humor!

3. Social-Social Networking Defined… A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige. The power of social network analysis stems from its difference from traditional social scientific studies, which assume that it is the attributes of individual actors—whether they are friendly or unfriendly, smart or dumb, etc.—that matter. Social network analysis produces an alternate view, where the attributes of individuals are less important than their relationships and ties with other actors within the network. This approach has turned out to be useful for explaining many real-world phenomena, but leaves less room for individual agency, the ability for individuals to influence their success, because so much of it rests within the structure of their network.

4. Social-Social Networking Semi-Understood C.O.I.

5. Social-Social Networking Semi-Understood – Unrelated Points Oct. 9, 2009 - A FACEBOOK posting revealed details of a Perth teenager's fatal crash before police informed her parents. Feb, 2009 - O’Reilly Tools Of Change Conference- Peter Brantley, Executive Director of the Digital Library Foundation states “Reading will become less about the book and more about the people that read them.” Oct, 12, 2009 - Luddites of the World, Relax! - News that Twitter's latest cash infusion values the microblogging site at $1 billion may have confounded twittering's critics, who say nothing worthwhile can be expressed in 140 characters. To them—and to those who think BlackBerrys enslave us, Facebook supplants real relationships, and texting makes us illiterate—Dennis Baron has this to say: Nonsense. Worries about new ways of communicating, he has found, have existed for millennia. (Socrates objected to writing, in part because this "invention" eliminated the need to exercise the memory.)

6. Social-Social Networking Interesting Data Points Worldwide visitors to Twitter approached 10M in Feb 2009, up 700+% vs. Feb 2008 (Comscore) Older than you think! 18-24 year olds 12% less likely than average to visit Twitter 25-54 year old crowd is driving this trend 45-54 year olds 36% more likely to visit Twitter, making them the highest indexing age group Next is 25-34 year olds: 30% more likely Source: Reuters reporter Alexei Oreskovic.

7. Business-Social Networking Hot Topic 264,000,000 as of 7:18am

8. Business-Social Networking Analysts Weigh In Forrester & Gartner Market Assessment ?

10. Provides “an” approach to capture the knowledgeof the employee population

11. Reduces Risk by proactively managing content

12. Users can Find Information more quickly

13. Generational Working Styles are accommodated

14. Improve Collaboration with co-workers & others

15. Additional repositories of information that need to be tracked and managed

16. Requires additional level of governance to ensure that the platforms are compliant

17. Increases training and support for the end users

18. Users are overwhelmed with too many collaboration choices

19. Non-work activity can increase and become problematicCompany WIFM

20. Business-Social Networking Primary Drivers of Enterprise 2.0 Survey with organizations with over 10 people – 656 participants

21. Business-Social Networking Three Key Drivers for Enterprise 2.0 Survey with organizations with over 10 people – 656 participants

22. Business-Social Networking Three Impediments for Enterprise 2.0 Survey with organizations with over 10 people – 656 participants

23. Business-Social Networking Importance of ROI for Enterprise 2.0 Survey with organizations with over 10 people – 591 participants

24. Business-Social Networking The “Pentagon” of Social Networking Culture Of Trust The “Non-Silo” Social Network Functionality Governance Infrastructure

25. Social Network Humor!

27. Scalability capabilities to accommodate dynamic demand that will quickly increase and decrease

28. Security & Authentication Mechanisms And Protocol Which Allow Users To See & Act On Information

30. Formality Of Applicable Records Management Process Must Be Understood

31. Multiple mediums for content delivery/S.N. are required – mobile and moreThe Infrastructure Infrastructure

32. The Infrastructure Analytics – attensity.com Example

33. Infrastructure Policy Or Guidance On Usage/Content Survey with organizations with over 10 people – 608 participants

36. Project Management

37. Tagging/Bookmarks

38. Security/Role Definitions

39. Ad-hoc User/Group Creation

40. Functionality delivered via “Widgets” Plus More

42. Common Repository & Brainstorming

43. Internal Feedback To Executive Management

44. Anonymous and Named Access

45. Virtual Meetings – Bringing The World Together

46. Social Media Marketing Outreach Strategy

47. Customer Feedback

48. Branded messaging

50. Despite Human Beings Instincts To Want To Trust, They Have Been Socialized Not To Trust

53. Culture Of Trust New Forms Of Leadership Needed

54. Culture Of Trust Can Bloggers Be Trusted? October 6, 2009

55. Culture Of Trust Rod Kramer – Stanford University “Rethinking Trust” June, 2009 “ Human beings are naturally predisposed to trust—it’s in our genes and our childhood learning—and by and large it’s a survival mechanism that has served our species well. That said, our willingness to trust often gets us into trouble. Moreover, we sometimes have difficulty distinguishing trustworthy people from untrustworthy ones. At a species level, that doesn’t matter very much so long as more people are trustworthy than not. At the individual level, though, it can be a real problem. To survive as individuals, we’ll have to learn to trust wisely and well. ”

56. Culture Of Trust Additional Points On Trust Oct 12, 2009 – Gaming Theory - Google engineers know they need to think outside the search box to stay ahead. A recent contest called CSI, for "Crazy Search Ideas," asked engineers to submit improvements they thought would never be approved because they were weird or seemed too minor. Some 118 entries were culled to four, which are still being explored. May 7, 2009 – My Blog Post - With a conscious effort being focused on trust, the team is employing different techniques to put the theory to practice. One of the most innovative techniques being used is the inclusion of “productivity games” to solve a problem…. “bug bash” parties that go late into the night where the engineer who finds the most bugs gets a prize and an Olympic-themed work event held last year. Hanson commented, “Our culture is competitive. People by nature love to compete and play games and want to see themselves at the top of the leader board.”

58. Users are genuinely confused as to which one to use.

61. Social Networking Governance will be influenced heavily by the type of industry and the type of content.

64. Where To Socially Go From Here Recommendations To Consider description Iterative Approach For Deploying Social Network Technologies

66. Records Management

67. Human Resources

68. Production Imaging Systems

69. Mission Critical Solutions Using SharePoint 2007 Implementations

70. SharePoint Information Optimization

72. Strategic Recommendations & Gap Analysis (SRGA)

73. Economic Studies

74. RFP Preparation and Vendor Facilitation

75. ECM Project Oversight

76. Microsoft SharePoint 2007 Architecture & GovernanceAlso regular contributors to: InformationWeek, CIO Magazine AIIM Infonomics & More

77. New England Chapter Social Networking Serious Business Presented: January 15, 2010 Russ Edelman - russ.edelman@corridorconsulting.com Twitter: russECM