World Online Video Platforms Market

World Online Video Platforms Market

Published: August 2011
No. of Pages: 50
Price: $ 6000

Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a-
service (SaaS) video solution that helps content owners ingest, transcode, store, manage,
protect, publish, syndicate, track and monetize online video.

The value proposition of an OVP solution is based on streamlining the entire process of
configuring digital video content for publication for the emerging online and multi-platform
device environment with an customizable, scalable, cost-effective solution. Market demand
for OVP services is driven by a lack of universal video standards, confusing video protocols,
and a desire for a simple, straightforward solution for delivering video to multiple devices.
Additionally, online video platforms enable content owners to implement web-based video
distribution quickly without having to commit significant CAPEX to an elaborate workflow of
solutions to facilitate ingest to delivery.

The Online Video Platforms Market has experienced strong growth in the number of
vendors offering solutions in the market since its inception around 2004, as an increasing
number of media publishers look for a SaaS based platform to manage their video
ecosystem. Frost & Sullivan expects moderate OVP industry growth over the next five years
at xx.x percent, with fairly rapid growth in the next two to three years at xx percent,
followed by slower year on year growth.The OVP market is dominated by six key fee-based
service vendors alongside more than 30 vendors globally, many of who focus mostly on a
niche functionality or specific verticals. The six key vendors that control the vast majority of
market revenues are (in alphabetical order):
Brightcove, Kaltura, KIT digital, Limelight Networks (Delve Networks), Ooyala, and the
Platform.

Browse All: Semiconductor and Electronics Market Research Reports

Frost & Sullivan anticipates a small amount of merger and acquisition activity in the OVP
marketplace in the next three years, as well as exit of some vendors- which we have also
seen within the past 12 months.

Table of Contents

Chapter1
Executive Summary
Industry and Market Overview 1-1
Market Summary 1-1

Chapter2
Online Video Platforms Market
Market Overview 2-1
Definitions 2-1
OVP Vendors 2-2
Additional Services 2-3
OVP Customers 2-4
OVP Technologies 2-6
Market Engineering Measurements 2-7
Market Engineering Measurement Analysis 2-7
Factors Impacting the Market Growth 2-10
Industry Challenges 2-10
Revenue Dependencies on Reselling of Bandwidth Weaken the Industry 2-10
Lack of Video Standards is an Inexorable Issue 2-11Market Drivers 2-11
Market Demand for OVP – Effective and Streamlined Services 2-12
Growth in End-user Connected Devices and Demand 2-12
Growth of Ad Spend Online 2-13
Volume of Available Content and Video Consumption 2-13
Expansion into Enterprise Drives Growth 2-14
Market Restraints 2-14
Unclear Product, Service, and Vendor Differentiation 2-15
Potential Absorption of OVP into Larger Technologies, Eliminating the
Need for a Stand-alone OVP Solution 2-16
Market Size May be Limited Due to Cost versus Revenue Potential 2-16
Potential Short Product Life Due to Replacement Technologies 2-17
Confusion About the OVP Value Proposition 2-17
Macro-trends and Technology Trends 2-18
Macro-trends 2-18
Cloud Computing 2-19
Interactivity 2-19
Analytics 2-20
Technology Trends 2-20
Market Forecasts and Demand Analysis 2-22
Pricing and Revenue Analyses 2-22
Pricing Analysis 2-22
Revenue Analysis 2-23
Market Forecasts 2-23
Forecast Definition 2-25
Global Demand Analysis 2-27
North American and Latin America 2-28
Europe, the Middle East and Africa 2-29
Asia Pacific 2-29
Competitive Analysis 2-30
Competitive Structure Analysis 2-30
Market Share Analysis 2-33
Market Leader 2-35
Market Challenger 2-36
Market Contenders 2-36
Notable Competitors 2-37
A Final Word 2-37

Conclusions 2-37
Three Big Predictions 2-38
Glossary of Terms 2-39
Frost & Sullivan's Perspective 2-40

List of Figures

Chapter2
2-1 Online Video Platforms Market:
Impact of Top Two Industry Challenges (World), 2011 2015 2-10
Market Drivers Ranked in Order of Impact (World), 2011-2015 2-11
Market Restraints Ranked in Order of Impact (World), 2011-2015 2-15
Revenue Forecasts (World), 2010-2015 2-24
Revenue Forecasts by Region (World), 2010-2015 2-27
Competitive Structure (World), 2010 2-30
Company Market Share by Revenues (World), 2010 2-34

List of Charts

Chapter1
Executive Summary
1.1 Online Video Platforms Market:
Key Takeaways from Analysis (World), 2010 1-2
Chapter2
Digital Media Value Chain (World), 2010 2-1
Percent of Revenues by Vertical (World), 2010 2-5
Market Engineering Measurements (World), 2010 2-8
Revenue Forecasts (World), 2010-2015 2-24
Revenue Forecasts by Region (World), 2010-2015 2-28
Percent of Revenues Distribution by Channel (World), 2010-2015 2-32
Competitive Landscape (World), 2010 2-33
Company Market Share by Revenues (World), 2010 2-35

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World Online Video Platforms Market

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World Online Video Platforms Market