A few practical tips for entrepreneurs to set up and market your Etsy store. Create a unique and personal identity and showcase your passion through professional photos, great customer service, and informative descriptions.

2. Setting up your online
shop

3.  First, you need to understand what
buyers are expecting
 Etsy is a place for indie sellers
› Handmade / unique items
› Personalized approach
› Good business ethics
› Attention to detail and quality

4.  A shop can only be as good as its items!
 Find your shop’s X-factor
› Are you environmentally friendly?
› What niche are you targeting?
› Do you have a new point of view on an old
product?
› Unique materials to work with?
› Interesting upcycled items?

5.  Tell your story – create an about page
› What made you start this business?
› How do you go about it?
› Show photos of your workplace!
› Share some personal things about you

6.  Avoid cookie-cutter item descriptions
› Explain the important details your buyers
need but don’t stop there!
› Tell a story about the item
› Be poetic about it
› Take beautiful photos of your items
› Bonus: model your items (or have a friend do
it)

7.  Make your package extra special
› Use washi tape, kraft paper, bakers twine,
etc. to make your package look more like a
gift than a purchased product
› Include a little note of thanks

8.  Be honest with your item descriptions
 Aim for perfect 5 star reviews from
buyers!
 Make sure people on your team are well
taken care of as well

9.  Constant quality checks
 Make great items, not just good ones!

10. Marketing your online
shop

11.  Treasury = a special list with a particular
theme (ex. a color or a mood)
 Look for items on Etsy to include to the list
 Include just 1 item from your shop
 Contact the Etsy sellers that you featured
 Strategy: get other Etsy sellers to help you
spread the word about your store

12.  Be featured in search results related to
your item
 Ex. A soap seller would advertise for the
word “bath soap”
 Budget: at least $5 a week

13.  Look for and join teams that fit you
 Chat with other team members
 Share your items and help spread the
word about your fellow teammates’
items as well

14.  Step away from your computer and
online world and join events within your
area
 Craft with fellow Etsy people and
showcase your passion

15.  Open up a Pinterest account
 Post photos of your items
 Include photos of other related items to
get more people to see your photos
 Make Pinterest-friendly item photos:
vertical photos are recommended

16.  Tap your circle of friends
 Ask fellow Etsy friends to like your shop or
follow you
 Ask non-Etsy friends to share your items
on social media sites

17.  Look for bloggers to help you host a
giveaway
 Ideal people to contact: Fashion
bloggers and mom bloggers