EWBC is the only international event dedicated to the convergence of wine and the web, providing a platform for the global wine community to address today's online communications opportunities.
17. Why are Journalists called ‘Hacks’?
Because they have to hack a story to fit the page?
Short for ‘Hackney’ - A type of horse easy to ride and available for hire.
30. Think about the medium and the platform
Be passionate
Converse
Inform and interact
Don’t write writing, write stories
31. Stories exert a powerful influence on human
thoughts and behaviour.
They consolidate memory, shape emotions,
cue heuristics and biases in judgment,
influence in-group/out- group distinctions, and
may affect the fundamental contents of
personal identity.
~ Read on a noticeboard at DARPA (Defence Advanced Research Projects Agency)