Learn the latest on inbound marketing. This 12-page PowerPoint visual strategy presentation summarizes key points presented by Brian Solis in a Hubspot webinar including what are and how to use social objects, and the importance of metadata.

1. Creative Logic Marketing Services Social Media Optimization The Latest on Inbound Marketing

2. Creative Logic Marketing Services Content derived from The Hubspot Webinar: Social Media Optimization Is The New SEO with Brian Solis Read more:http://www.hubspot.com/smo-is-the-new-seo-video

3. Social Media Optimization In 3 steps: Objective of SMO Getting found with social objects Making social objects findable and shareable

4. Social Media Optimization 1. Objective The objective of social media optimization is getting found

5. Getting Found: Two Groups Get found by end users: End Users

6. Getting Found: Two Groups Get found by end users: Get found by influencers Influencers End Users End Users

7. Social Media Optimization 2. Get Found With Social Objects The objective of social media optimization is getting found

8. Social Media Optimization 2. Get Found With Social Objects Pictures in Flickr Videos on YouTube Events in Upcoming Updates in Facebook Votes in Digg Check-in in FourSquare Docs in Scribed Reviews in Yelp Subject matter in Ning Thoughts shared in posts or comments Presentations on SlideShare

9. Social Media Optimization 3. Make social objects findable and shareable

10. Social Media Optimization 3. Make social objects findable and shareable Metadata: Titles and Headlines-keywords up front Descriptions-entice to view and circulate Tags-use keywords and extended keywords Syndication-through LinkedIn et al Links & Views-fuel traffic and build authority

11. Social Media Optimization Summary Engage influencers as well as end-users Use full array of social objects Optimize social objects through metadata

12. Creative Logic Marketing Services Don Metznik don@metznik.com www.metznik.com Twitter @donmetznik