A presentation I gave to the 2010 Executive MBA class at University of North Carolina at Chapel Hill (Kenan-Flagler Business School) on September 17, 2009. It was part of a larger presentation I gave w/ Girish Mallapragada, Assistant Professor of Marketing, UNC Kenan-Flagler Business School; Jim Russell, Partner, EVP, Director of Digital Strategy, McKinney; and Marc Ross, Founder, 2nd Six.