DJ Waldow of Waldow Social's October 5, 2012 talk at the MarketingProfs B2B Forum 2012: Email & Social - An Unstoppable Force to Boost Your Marketing Programs

1. Email & Social:
An Unstoppable Force to Boost
Your Marketing Programs
DJ Waldow
@djwaldow
Waldow Social
October 5, 2012

2. DJ Waldow
WaldowSocial.com
@djwaldow
waldowsocial.com/email

7. Isn’t email DEAD?

9. Most emailed article of the day

11. How many of you have...?

13. Download
Report

14. 91%

16. ü Email trending down (but still in the lead)
ü Text and social trending up

17. Download
Report

18. 77%

19. “Email is not dead. In fact, it’s thriving.”
- @djwaldow #MPB2B

20. Flickr: shaunwong

21. Email Marketing
The Caped Crusader
The Dark Knight
The superhero of all
superheroes
More than capable of
saving the city
The old workhorse
Gets the job done, no
questions asked
Flickr: shaunwong

22. Flickr: shaunwong

23. Social Media
Boy Wonder
Conceived in order to
attract a younger reader
base
Started out as a sidekick
to Batman
Can save the city on his
own, but always seems to
do better when Batman is
Flickr: shaunwong
by his side

24. Flickr: shaunwong

25. Flickr: shankbone
Flickr: chicknglam

26. Social Media needs Email.

33. You get the point …

34. You can’t sign up (or login) to most social
networks without an email address! via
@djwaldow #MPB2B

35. Sep, 20, 2011 email from Facebook

36. Over 100 possible email notifications!

37. Facebook Daily Email

38. Twitter Daily Email

39. Pinterest Weekly Email

40. Read post

41. Because if you don’t [email all members to let them know what has
happened, and what steps are being taken to address and correct the
situation], you are sending a very bad message to your members. You are
telling us that you only send us emails when it’s important,
like when you want us to upgrade to a premium account, or
update our profile, or connect our email address book to
our account. But when it comes to our security, well that’s not important
enough to warrant a ‘personal’ email.
-Mack Collier

42. Read full post

43. If most social networking sites are sending
regular emails, how can email be dead? via
@djwaldow #MPB2B

44. Flickr: shaunwong

45. 1. Social connecting
2. Social sharing (SWYN)
3. Social promoting

46. 1. Social connecting: asking email subscribers to
connect (follow) you on social networking sites
2. Social sharing: asking email subscribers to
share email content on social networking sites
(also known as Share With Your Network -
SWYN)
3. Social promoting: using social media sites to
promote email

47. 1. Social connecting
2. Social sharing (SWYN)
3. Social promoting

59. Why include Social Connecting?

60. Increase followers/likes/
subscribers/circles.
More connections = more (potential) eyeballs =
more (potential) conversions*
*Conversions: email subscribes, webinar registrations, sales, and so on

61. 1. Social connecting
2. Social sharing (SWYN)
3. Social promoting

63. Source: Retail Email Blog

64. Source: Retail Email Blog

76. Share
Secret
“Secrets are for sharing”
“Can’t keep it to ourselves”
Family
Friends

77. What’s missing?

78. SWYN!

82. Results after 45 days:
• Identified more than 1,000 brand advocates, each
who shared the program with an average of 12 friends.
• More than 10,000 social shares across Facebook,
Twitter, and email.
• 600 new transactions and $250,000 in new sales

83. Why include SWYN?

84. Flickr: visodd

85. More eyeballs = more (potential) conversions*
*Conversions: email subscribes, webinar registrations, sales, and so on

86. 1. Social connecting
2. Social sharing (SWYN)
3. Social promoting

90. [READ POST]

91. Engagement Cannibalization

92. ISPs are starting to measure email
“engagement” – using it to
determine inbox placement.
Hotmail has publicly stated and outlined that they have four
metrics they are paying attention to:
1. Messages read, then deleted
2. Messages deleted without being read
3. Messages replied to
4. Frequency of receiving and reading a message from a source

98. Some Impressive Stats...
• Posts about email newsletter on social networks generates at
least 30-40 new subscribers within an hour of posts.
• 80% of list growth is happening through Knuttel’s social
media outlets.
• Open rates: 60-70%
• Click to open rates: 40%
• €10,000 in sales has been generated directly from each mailing.
Learn More

99. Why include Social Promoting?

100. Flickr: visodd

101. More eyeballs = more (potential) conversions*
*Conversions: email subscribes, webinar registrations, sales, and so on

102. Use email marketing to grow your social media
followers & extend the reach of your message,
grow your email list (& make $) via @djwaldow
#MPB2B

103. Parting shots.

104. [Free Email Review]

105. [BUY NOW!]

106. [Watch Video]

108. REMEMBER

109. Smile. Laugh. Dance. Have Fun.
[Read post & watch video]

110. DJ Waldow
WaldowSocial.com
@djwaldow
waldowsocial.com/email