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Douwe Jan Joustra
IMSA Amsterdam
Business in the
circular economy
Rio de Janeiro, august 2014
Inspired by Nature
6
Inspired by Man
www.opai.eu
Inspired by nature ‹
‹
ecology‹
biology‹
thermo-dynamics
Basics: ‹
‹
energy of the sun‹
materials loops‹
embrace diversity‹
net-gain
Economic changes ‹
‹
performance based‹
responsibility‹
shared values
insights ‹
‹
energy‹
&‹
resources
9000x
That’s all folks

What to do? ‹
‹
Make things better‹
stop waste‹
good consumption‹
HERE AND NOW
OPTIMIZATION
NEW:	

CE TRANSITION
TIME
ADAPTIVITY
STARTUPS
LOOSERS
NEW CORPORATE STRATEGIES
Circular economy
Mining
Production
Usage
Take back
Repair
2nd Market
Refurbish
Recycle
Sales or service
contract?
Assets
Direct feedback
Smart systems
Performance
THINK IN THREE:
Performance-based	

Entrepreneurial –logic	

Create value
Performance-based	

LIGHT ON THE DESK	

HEALTHY SITTING	

COMFORT WALKING	

ROOM TO ARCHIVE
Performance-based	

PAY PER MINUTE	

OR	

PAY PER KILOMETER
Results ‹
‹
create conditions‹
act in transition
Wees leverancier!
!
het gaat over performance	

!
product-service combinaties	

!
Performance met waarde
A liter of light
WHY WAIT?
!
LIVE THIS DREAM!
RETHINK‹
‹
REDISCOVER‹
‹
REDESIGN
THINK OF‹
PERFORMANCE‹
OWNERSHIP‹
SERVICE & ‹
(growing) CONDITIONS
Find information:‹
‹
www.ellenmacarthurfoundation.com ‹
www.opai.eu ‹
www.imsa.nl‹
‹
and google
..
Ce presentation djj

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Ce presentation djj

Hinweis der Redaktion

  1. START ELLEN MACARTHUR FOUNDATION: RE-INTRODUCTION CIRCULAR ECONOMY
  2. FIRST REPORT EMF/MCKINSEY ON PERSPECTIVES CIRCULAR ECONOMY FOR EUROPE: 360 – 640 Bln POSSIBLE REVENUES
  3. Still the basic publication for general understanding and the European perspective
  4. TNO REPORT FOR NL. JOBS AND REVENUES: 54.000 JOBS AND 7 Bln REVENUES
  5. PRESENTATION REPORT ‘BUSINESS IN THE CIRCULAR ECONOMY NL’ with forewords of minister Economic Affairs and chairman Social Economic Board (SER), presented to king WA on 30th january
  6. PARTNERS IN REALIZATION
  7. Free download! And some of the presented insights in next slides.
  8. Ecology: relations, patterns, interdependencies and systems approach Biology: photosyntesis, biomimicry Thermodynamics: entropy
  9. Ecology: relations, patterns, interdependencies and systems approach
  10. Ecology: relations, patterns, interdependencies and systems approach
  11. Ecology: relations, patterns, interdependencies and systems approach
  12. ENERGY IS NOT THE REAL PROBLEM: sun sends 9000x as much as needed for human systems
  13. RESOURCES ARE FINITE
  14. Still the basic publication for general understanding and the European perspective
  15. 80% of the energy and environmental impact is in first stages of mining and melting

  16. Example: XEROX-machines or performance 85% refurbishment
  17. Ecology: relations, patterns, interdependencies and systems approach Biology: photosyntesis, biomimicry Thermodynamics: entropy
  18. MARTEN LUTHER KING DIDNOT SAY: I NEED A POLICYPLAN HE ALSO DID NOT SAY: I HAVE A NIGHTMARE, HE HAD A DREAM, SHARED IT AND LIVED IT
.. AND WHEN NEEDED OTHERS STARTED TO LIVE IT
  19. Ecology: relations, patterns, interdependencies and systems approach Biology: photosyntesis, biomimicry Thermodynamics: entropy
  20. Ecology: relations, patterns, interdependencies and systems approach Biology: photosyntesis, biomimicry Thermodynamics: entropy