In this presentation, David Jenyns talks about video marketing for businesses. He explains its importance and how you could gain from doing it. He also walks you through the process of creating a web video marketing. To know more about web video marketing, visit http://www.melbourneseoservices.com/seo-services-australia/web-video-production/

1. VIDEO MARKETING
Video killed the radio star.

2. DO MOREVIDEO NOW
• YouTube is tag #2 search engine
• iPad users consume 3x as much video
• GoogleTV is coming
• Faster internet = more video consumption
• It's in your search e.g. "ISO consulting melbourne"

3. WHAT IT DOES FORYOU
• People do business with people
• Authenticity & transparency & keep it real
• Expert positioning
• Making things easier, who wants to read?
• Enjoy easier rankings

4. WHERETO USE IT
• Homepage: Big frustration, call to action
• Service: Clear explanation
• About Us:Tell your story
• Autoresponder:Top Questions 10 x 10

5. TESTIMONIALS
• How were things going before us?
• Why did you come to us?
• How did we work with you?
• What were the results?
• What'd it mean to you?
• Why would you recommend us?
• Anything else you'd like to add?

6. MY RECORDINGTIPS
• Speak to the camera
• Don't read from a script
• Don't be Danoz Direct
• Zoom in and out at cuts

7. THE STRUCTURE OFVIDEO
• Intro (professional & hook) www.istock.com
• Lower third
• Always include your url
• Outro (call to action)
• Music

8. WHATYOU’LL NEED
• Lights
• Camera
• Tripod
• Microphone
• iMove or Movie Maker
• ScreenFlow or Camtasia

9. OPTIMISINGYOURVIDEOS
• Select Keywords
• Titles
• Description (remember to include your url)
• Tags
• What your competition doing?
• e.g. "Trading Advice" http://www.youtube.com/watch?v=VAkptBvbV4c

10. UNDERSTANDINGTHE ALGORITHM
• Back links
• Embeds
• Views
• Ratings
• Comments
• Age
• Playlists
• Channel views
• Subscribers

11. CHANNEL SECRETS
• Selecting your user name
• Change background image
• SetYour channel type
• Tell them to subscribe

12. DON’T BE PERFECT...
• 300+ videos in 3 years
• Quantity vs quality
• http://www.youtube.com/watch?v=Du3xnRe2U0E
• Start with 4-5 videos
• Daryl Guppy,TradeSim, charting software, trading psychology

13. QUESTIONS