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Corporate brand image and identity
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A case study on P&G for effective management of brand image and identity.
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Corporate brand image and identity
1.
2.
CORPORATE CASE STUDY
Divya Kapoor MA (Public Relations) University of Westminster
3.
CONTENTS
4.
5.
6.
7.
8.
Symbolism Communication Behaviour
Internal and External stakeholders
9.
10.
Effective and Efficient
management of multiplicity
11.
Thank You
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