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app store analytics




             Mindy Hull - VP Communications
1




                     2                            3
                                                                ...
ABOUT DISTIMO




Distimo Monitor             Distimo Report
•For developers             •For OEM’s & carriers
•Free app s...
CONSUMERS
WANT
APPS
APPS
MOBILE APP STORES
STORE SIZES
                              Total number of applications


Apple iPhone                                     ...
THE QUALITY AND
 AMOUNT OF APPS
  DETERMINE THE
CONSUMER’S CHOICE
WELL-KNOWN PUBLISHERS
MEET SAMO
• Lives   in Ljubljana, Slovenia

• Is   a computer programmer

• In   October 2009, Founded Outfit 7

• He    ha...
TALKING TOM CAT
FOR IOS4 AND ANDROID



          •   Development time:
              2 months for iPhone,
              a...
TALKING TOM CAT
FOR IOS4 AND ANDROID


               iPhone app downloads:
               more than 7.7 million
         ...
• Outfit    7 has developed three other paid “talking” apps

• 750.000    downloads in total

• Prices   ranging from $0.99...
TOP PUBLISHERS
   Publisher Popularity Ranks - August 2010
aggregated over US, UK and 10 other countries



1     Gameloft...
Number of Android developers: 3
Number of iOS developers: 2
SMALL AND
UNKNOWN DEVELOPERS
  CAN HAVE A HUGE
  IMPACT ON THE
    APP MARKET
MEET
          JEROEN & LYAN


• Two guys from Amsterdam,
 the Netherlands

• Whilewatching the FIFA Confederations Cup,
 ...
VUVUZELA 2010
FOR IOS4




           •   Development time:
               1 day

           •   Stats on September 7th 20...
THE APP MARKET
IS HIGHLY SENSITIVE
    TO TRENDS
TAKSIMETRE
FOR IOS4




           Very popular in Turkey,
           3rd rank of all free apps in July.

           Not i...
THE APP MARKETS
HAVE A STRONG LOCAL
    CHARACTER
CROSS STORE
                  DEVELOPERS
4,000


3,000


2,000


1,000


   0
        2010-01                             ...
FINDINGS

• Developer   is king

• Small, unknown   developers can have a huge market impact

• App   markets are location...
CONSEQUENCES
•   Facilitate both large and small developers properly:

    •   Easy store access

    •   Short lead-times...
ROAD AHEAD
ROAD AHEAD


• Store   fragmentation will continue to exist

• Itwill probably even grow (tablets, TV’s and other devices ...
THANK YOU
    Free Monthly Report
       www.distimo.com

Overview of all App Stores:
     www.appstores.info

Free analyt...
Distimo Appnation Presentation
Distimo Appnation Presentation
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Distimo Appnation Presentation

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Last month the APPNATION conference took place in San Francisco. APPNATION debuted this year and targetted social and mobile apps across all devices and platforms including PCs, smartphones, tablets, Internet-enabled televisions, portable gamers, peripherals and a range of other current and emerging connected devices.

Veröffentlicht in: Business
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  • Amazing information. The problem is not all good apps are successful but then the chances of success is definitely higher in this game than any other.
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Distimo Appnation Presentation

  1. 1. app store analytics Mindy Hull - VP Communications
  2. 2. 1 2 3 DISTIMO DISTIMO DISTIMO REPORT DISTIMO REPORT REPORT REPORT 1. Distimo collects all public application data from app stores 2. Valuable market information and insights are extracted 3. Based on these findings, we deliver detailed market reports
  3. 3. ABOUT DISTIMO Distimo Monitor Distimo Report •For developers •For OEM’s & carriers •Free app store analytics •App store market reports
  4. 4. CONSUMERS WANT APPS APPS
  5. 5. MOBILE APP STORES
  6. 6. STORE SIZES Total number of applications Apple iPhone 243,383 Apple iPad 26,511 Android 78,493 BlackBerry 10,069 Nokia 16,475 Palm 3,674 Windows 1,442 0 50,000 100,000 150,000 200,000 250,000 August 2010 - Aggregated over US, GB, CA, ES, DE
  7. 7. THE QUALITY AND AMOUNT OF APPS DETERMINE THE CONSUMER’S CHOICE
  8. 8. WELL-KNOWN PUBLISHERS
  9. 9. MEET SAMO • Lives in Ljubljana, Slovenia • Is a computer programmer • In October 2009, Founded Outfit 7 • He had an idea...
  10. 10. TALKING TOM CAT FOR IOS4 AND ANDROID • Development time: 2 months for iPhone, another 2 months for Android • Stats on September 7th 2010: More than 10 million downloads in less than 2.5 months • Revenue through ads
  11. 11. TALKING TOM CAT FOR IOS4 AND ANDROID iPhone app downloads: more than 7.7 million released June 26th 2010 iPad app downloads: more than 0.5 million released July 17th 2010 Android app downloads: more than 2 million released August 6th 2010
  12. 12. • Outfit 7 has developed three other paid “talking” apps • 750.000 downloads in total • Prices ranging from $0.99 to $4.99
  13. 13. TOP PUBLISHERS Publisher Popularity Ranks - August 2010 aggregated over US, UK and 10 other countries 1 Gameloft 2 Clickgamer 3 Electronic Arts Nederland BV 4 Outfit 7 5 WhatsApp source: distimo report
  14. 14. Number of Android developers: 3 Number of iOS developers: 2
  15. 15. SMALL AND UNKNOWN DEVELOPERS CAN HAVE A HUGE IMPACT ON THE APP MARKET
  16. 16. MEET JEROEN & LYAN • Two guys from Amsterdam, the Netherlands • Whilewatching the FIFA Confederations Cup, they were terribly annoyed by something...
  17. 17. VUVUZELA 2010 FOR IOS4 • Development time: 1 day • Stats on September 7th 2010: More than 5,5 million downloads • Revenue through ads by moblio.nl
  18. 18. THE APP MARKET IS HIGHLY SENSITIVE TO TRENDS
  19. 19. TAKSIMETRE FOR IOS4 Very popular in Turkey, 3rd rank of all free apps in July. Not in any other top 100 chart worldwide
  20. 20. THE APP MARKETS HAVE A STRONG LOCAL CHARACTER
  21. 21. CROSS STORE DEVELOPERS 4,000 3,000 2,000 1,000 0 2010-01 2010-08 Monthly Number Of Cross Store Developers
  22. 22. FINDINGS • Developer is king • Small, unknown developers can have a huge market impact • App markets are location- and trend sensitive • More and more developers choose to go multiple stores
  23. 23. CONSEQUENCES • Facilitate both large and small developers properly: • Easy store access • Short lead-times • Limited legal hassle • Low or no entry fees • Provide quality tools (both SDK and evaluation tools) • Good revenue share. • Accept the fact that developers have freedom of choice in platform. Don’t try to prevent the multi-platform growth, embrace it.
  24. 24. ROAD AHEAD
  25. 25. ROAD AHEAD • Store fragmentation will continue to exist • Itwill probably even grow (tablets, TV’s and other devices are entering the app market domain as well) • Best dev platform = best developers = best content = winner of the game.
  26. 26. THANK YOU Free Monthly Report www.distimo.com Overview of all App Stores: www.appstores.info Free analytics for developers: www.distimo.com/monitor Mindy Hull press@distimo.com twitter.com/distimo

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