Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Creative destruction versus Creative Evangelisation

Wird geladen in …3
×

Hier ansehen

1 von 23 Anzeige
1 von 23 Anzeige

Creative destruction versus Creative Evangelisation

Herunterladen, um offline zu lesen

What is our human singularity? What is creativity in a digitalised, nano technology - IoT world?
Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones. It was coined by Joseph Schumpeter (1942), who considered it 'the essential fact about capitalism'.
What is Creative Evangelisation?
Preaching of the gospel or the practice of giving information about a particular doctrine or set of beliefs to others with the intention of converting others. Using digital tools and channels!
Presentation by Dinis Guarda, CEO of Ztudium and Founder of Intelligenthq.com

What is our human singularity? What is creativity in a digitalised, nano technology - IoT world?
Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones. It was coined by Joseph Schumpeter (1942), who considered it 'the essential fact about capitalism'.
What is Creative Evangelisation?
Preaching of the gospel or the practice of giving information about a particular doctrine or set of beliefs to others with the intention of converting others. Using digital tools and channels!
Presentation by Dinis Guarda, CEO of Ztudium and Founder of Intelligenthq.com

Anzeige
Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (19)

Anzeige

Ähnlich wie Creative destruction versus Creative Evangelisation (20)

Weitere von Dinis Guarda (15)

Anzeige

Creative destruction versus Creative Evangelisation

  1. 1. Creative Destruction versus Creative Evangelisation @DinisGuarda, Founder and CEO
  2. 2. What is our human singularity? What is creativity in a digitalised, nano technology - IoT world? @DinisGuarda
  3. 3. 3 Every Individual = Brand - Media - Startup - Data - Innovation Company! @DinisGuarda
  4. 4. @DinisGuarda Every Business = Brand + Media + Financial + big data + Innovation Company!
  5. 5. Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones. It was coined by Joseph Schumpeter (1942), who considered it 'the essential fact about capitalism'. @DinisGuarda
  6. 6. In an Age of Algorithms, APIs and Singularity Will Creativity Be Humanity’s Saving Grace? @DinisGuarda
  7. 7. What is Creative Evangelisation? @DinisGuarda
  8. 8. Preaching of the gospel or the practice of giving information about a particular doctrine or set of beliefs to others with the intention of converting others. Using digital tools and channels! @DinisGuarda
  9. 9. @DinisGuarda Cycle of evangelisation
  10. 10. Me to we  you to me Creative (digital) evangelisation? @DinisGuarda
  11. 11. @DinisGuarda
  12. 12. So how to Thrive in a Randomness, Black Swans, Antifragile, tech, Big Data world? With “chaos” - “a state of disorder” – being fragile. But is it fragile, robust, durable? What is exactly the opposite of fragile? Is fragile really not robust, durable? Creativity? @DinisGuarda
  13. 13. “Black Swan effects are necessarily increasing, as a result of complexity, interdependence between parts, globalization and the beastly thing called ‘efficiency’ that makes people now sail too close to the wind.” Nassim Nicholas Taleb @DinisGuarda
  14. 14. Prometheus myth have parallels within the beliefs of many cultures throughout the world; see creation of man from clay, theft of fire, and references for eternal punishment and the religious symbolism expressed in the book of Genesis. @DinisGuarda
  15. 15. Are we living in a digital Prometheus IoT world giving birth to the next machine singularity evolution of mankind with technology? @DinisGuarda
  16. 16. @DinisGuarda What makes a successful mindset of a leader? Tech Big data Social media IoT
  17. 17. @DinisGuarda "Anything that is essentially a network, either of communications or of coordination or of marketplace transactions ... that can scale to millions to hundreds of millions of people, those are the kind of things that really interest me. (…) Because those are part of what transform our economy, and also our society.” Reid Hoffman
  18. 18. @DinisGuarda What narratives – story telling - are we constructing?
  19. 19. Big Data is the oil of the 21st century. But oil is just useless thick goop until you refine it into fuel. And it’s this fuel – proprietary algorithms / insights that solve specific problems that translate into actions – that will be the secret sauce of successful creators - organizations in the future. @DinisGuarda
  20. 20. What makes a (creative) professional? @DinisGuarda
  21. 21. 21 Creative Strategy Evangelisation Get close to networks and engage them: online and offline Define clear goals, actions and get network on board Get data about each user segment and understand their needs Increase awareness of message, brand & value proposition Leverage Social Media channels to activate relations & business Map landscape – long tail - audiences. Create Message channels for each group Leverage Best of Tools, offer value and associations that create value Retain & develop ambassador / IB Program Focus in Increasing leads Owned + Earned Media Create customised events with industry respected partners. Use right syndication, social media right channels to engage users through target content Create engagement via premium content, Education and events Pro-active education & engagement Leverage a network of partners – online and offline. Evangelise your creative message Map / Get right context: channels / influencers @DinisGuarda
  22. 22. In the nineteenth century, the bosses of political machines lead economy – society. In the twentieth, media barons, especially in broadcasting & newspapers; In the twenty-first, it is people who have created vast online data, social networks. The next evolution will be of the leaders and creators - evangelists who are able to manage big amounts of integrated data and create the right intelligence and emotional connection - evangelisation out of that. @DinisGuarda
  23. 23. Creative Destruction versus Creative Evangelisation Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com Publisher: intelligenthq.com – hedgethink.com – tradersdna.com thank you

×