How To Position Yourself As An Expert Eco Builder

1. Standing Out from the Pack!
How to Position Yourself as an
Expert Eco Builder and Attract
More Green Home Buyers
By Dina Lima
www.LivingGreenInstitute.com

2. Market Your Difference
Don’t shy away from magnifying the value of the
things you put into your homes
Take the time to explain and educate your buyers
on the green benefits of your homes
By Dina Lima www.LivingGreenInstitute.com

3. Market Through Online Social Media
Take advantage of these great popular web tools:
Twitter, Facebook and LinkedIn
Position yourself as an expert in your market
niche and exhibit your knowledge through
articles, photos and videos of your projects
Market any special open houses, realtor
workshops, and informational consumer seminars
By Dina Lima www.LivingGreenInstitute.com

4. Educate the Buyers
Have a well prepared homeowners manual
The homeowners manual should educate the homebuyer on
the activities and service from pre-construction to post-
construction
By Dina Lima www.LivingGreenInstitute.com

5. Stay Connected With Your Customer
Base
Thousands of businesses fail in nurturing their relationship
with their past clients!
The emails from prospects, inquiries and past customers
that you have collected over the years are a goldmine to your
business
Find innovative ways to capture email addresses when they
visit your website
By Dina Lima www.LivingGreenInstitute.com

6. Get More Tips!
Read the tips in its entirety at:
http://www.livinggreeninstitute.com/standing-out-
from-the-pack/
For more tips on how to build and market homes to
attract more green homebuyers, visit:
www.LivingGreenInstitute.com