Effective persuasion techniques not only help Marketing & Salespeople to generate more customers. Whether done internally or via Influencers, these persuasion techniques are very important to trigger sales. This webinar session will discuss several persuasion techniques and as well as provide an understanding to learn more about human behaviour. It will also highlight what exactly triggers people to make purchase decisions. Key Takeaways: 1) Understanding Why People Buy: Key motivation and Drivers 2) How to Develop the Art of Persuasion: Become a Key Influencer 3) Learn how Major Brands in India and Across the World have used these Principles

3. Initial Exercise
Write down 3 key relationships that you have in business
How did you develop them?
How has that helped you?
Are these personal connects
that became business connects
or the other way round?

6. Myths On Influence : Social Media

7. What Is Influence ?
NOUN: POWER OR
AUTHORITY
VERB: LEAD TO BELIEVE ,
DO

8. Act 1 The Contrast Principle

9. Other Contrast Principles Examples
Real Estate Sales
High end cars
Retail

10. Act 2: Reciprocation
Act 2: Reciprocation

11. Other examples
IRAQ AND INDIA –
GULF WAR
MOST SHOP KEEPERS
IN DELHI

12. Act 3 : Consistency
• Saravana Bhavan – Chennai
• Toy sales during Christmas in the
US
• New York Subways
• Laws in Singapore

13. Important Lessons
Amul-Consistency
NGOs-Reciprocation
Contrast–Health Insurance

14. Exercise
Choose the style of influence that
will help you the most
Add the reason why, you choose
this style
What is the one change that you
would make to your strategy