The trends are always changing! The Influencer Marketing Trends are expected by the industry experts for the year 2017. Here's the detailed trends on Influencer Marketing: http://www.digitalvidya.com/blog/top-influencer-marketing-trends-2017-industry-experts-expect/

1. Influencer Marketing Trends 2017
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3. “Marketers who have limited budgets will start looking at the trade offs of
having 10 top influencers vs. picking 100s of smaller influencers who might
give a better ROI for their campaign.”
Rahul Tripuraneni, Rahul Tripuraneni, Marketing
Head - NNNOW.com
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4. “It is essential to set standard monitoring tools to measure positive impact
and conversions through influencer marketing. Measuring the number of
clicks and the increase in brand engagement will become vital for the
brand.”
Swati Bhargava, Co-founder, CashKaro.com
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5. “Going narrow is better than gong broad, in the search for influencers.”
Dr. Vikram Venkateswaran, Marketing Leader
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6. “Upcoming areas like location based marketing, IoT, augmented reality etc
offer tremendous scope for unleashing unimagined experiences and
marketing ROI delivery”
Amit Ranjan, Co-Founder, Slideshare.com
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7. “Activating a dedicated group of influencers who would participate and
contribute both short like quotes, tips, pics, or insights and long-form of
content and build a strong content inventory”
Jaydip Sikdar, Marketing Lead, Adobe
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8. “Definition of influencer will change these are not not celebrities but people
who have a niche targeted audience that your brand can benefit from and
have no competition with each other.”
Avijit Arya, Chief Mogul, Internet Moguls
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9. “Easier and Affordable tools to identify the influencers and calculate ROI of
a influencer marketing campaigns.”
Ravi Trivedi, Founder, PushEngage.com
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10. “SaaS-based platforms to give custom recommendations to brands about
key influencers and top platforms based on industry and geography.”
Khushwant Sharma, Head Digital - LG Electronics India
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