Neil Sholay, Head of Oracle Digital EMEA, looks at the impact of Digital on Future Business Models.

1. The Impact of Digital on
Future Business Models
Oracle Confidential – Internal/Restricted/Highly Restricted
Neil Sholay
Head of Oracle Digital, EMEA

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Topics For Today….
• Technology Projects vs Business outcomes
• Preparing for your future state – Scenario Planning
• Exploiting new technologies (and old)
• Strange bed-fellows and unlikely affiliations
• Architecting for Business moments

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Don’t
Equate Digital business with
one specific technology area
Think in terms of a single
technology, process change
or information source solving
your digital business needs
Do
Blend a dynamic combination of
diverse technologies,
information, processes and
people.
Focus on the business outcome.
i.e. “Increasing engagement with
our patients in their homes”.
Technology vs Business Outcomes

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OUTCOME : To provide an objective
measure of medication adherence and
patients physiologic response

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​Scenario Planning
Use scenario planning to explore how you
might design your business future state
differently
Always remember, though, that scenarios are
not forecasts - they simply reflect one possible
way in which the future might emerge.
Consider at least four scenarios or views
of the future
Disruption!

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(It’s rumored) that Israel instituted a policy known as “the tenth man.”
When nine people agree on something, it’s the tenth man’s responsibility
to disagree no matter how improbable the idea.

7. Scenarios expands your thinking and help
you develop a range of possible outcomes,
each backed by the sequence of events
that would lead to them.
Helps avoid the human quirk that leads us to
expect that the future will resemble the past
and that change will occur only gradually
Scenarios uncover pre-determined
outcomes—particularly unexpected ones :
“It has rained in the mountains, so it will
flood in the plains.”
Scenarios limit ‘Groupthink’ & allow people
to challenge conventional wisdom
​Scenario Planning

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Specialised business models precisely adapted to
the current business environment can be short lived…
Saber-toothed Tigers & Sharks

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Experiment & Exploit New Technologies
Which Support Digital Business

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Virtual Reality

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Digital Experience - Where Next? – Virtual Reality
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1 2
3

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Samsung Project Beyond
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The world's first true 3D omniview camera that
redefines the way we create experiences.

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Deloitte Store-as-a-Service

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Patient Support

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So many new business
models stem from unlikely
brands collaborating
​Unlikely Affiliations –
The Next Big Thing?

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+ =
Local
Inventory
search &
immediate
pick up

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+ =
Localised
weather-driven
promotions

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+ =

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+ =
Personalised
music
as you ride

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23. 23
WE TURN WASTE INTO WORTH
• 60 million est’d waste tyres in South Africa
• Two years ago less than 3% of South
Africa’s tyre were recycled, today almost
70% are
• Tyre producers are charged a waste
management fee of R2.30 + VAT on every
Kilo of new tyre rubber PRODUCED

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Exploit Digital Business ‘Moments’
Implement technology architectures to help you
exploit transitory business opportunities
• You need a dynamic – even fluid - architecture
• You can no longer plan for a linear
customer journey
• Sometimes the Machine knows better

25. Customer researches
multiple products
A
B
C
Selects Product ‘A’
A
Ends up purchasing
Product ‘C’’
C
A
*
*
Customer exposed to marketing
promotion / recommendation from
peers on Social
Uses Product & satisfied
Recommends product
to friends

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Our Digital Beliefs

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The true value of digital is
derived from interactions
between people, places,
businesses and things

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Platforms are the new plane of competition
A digital platform is
a plug-and-play
business model
that allows producers
and consumers to
come together to create
and exchange value,
repeatedly at scale.

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The Oracle Cloud Digital Platform
Oracle Confidential – Internal, Jacqueline Gummer
Our architecture
blueprint for advising
customers how to design
and deploy a Cloud based,
Digital Platform

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Digital is about data - it is underpinned by data.
To be successful in digital you must treat data as
a form of capital

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