2. The Ask
Develop a national mobile campaign that
raises awareness and drives demand of the
first car created for the Millennial generation.
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3. The Challenge
Change the perceptions of a highly valuable
audience who believe they do not need a car.
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4. This is our target.
They are hyper connected. They demand customization.
They are the Heroes, of their own social stories.
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6. Insight
They don’t do anything without
consulting with their friends.
They rely on others but crave freedom
to live their own life.
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7. Therefore:
We’ve created a new, socially immersive
test drive platform, to shatter automotive
perceptions of millenials by connecting them
to what matters most.
Social validation, through the collective critique
and participation of their peers.
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9. What is EXP
EXP is a car. EXP is an App. EXP is your
moving, mobile social sphere.
A social test drive built from your
connection’s shared experiences.
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16. In a culture driven by social currency,
EXP is the first car to give millenials safe,
uninterrupted connectivity.
We’re giving them the fuel to get there.
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