1. How digital challenges are changing the role of media and publishing companies Digibiz, London, June 18th 2009 Andrea Gianotti Il Sole 24 ORE Digital Documents Management

2. Agenda Introduction Digital challenges R&D activities Conclusions

3. Agenda Introduction Digital challenges R&D activities Conclusions

6. Agenda Introduction Digital challenges R&D activities Conclusions

7. #1 – Push up the value curve in contents lifetime time value press agencies newspapers collections archives Internet + radio/ tv E.g.: News

9. #2 – An example News: “Today the EU has cut 80% off subsidies to wine producers” I’ve to assess a wine producer credit risk: has this consequences on his next balance sheets? I’m investing in agricultural terrains: what was now the correct values of vineyards? I’m a spirit producer and use grapes surplus: am I expecting a fall of commodities price?

11. #3 – Schema One content producer  Many skills A publisher as format-independent Contents database available in many format (text, video, images, audio, tables, graphics, …) Content Publisher Final product/service modification chioce … etc… Images Realation with readers and comments Animations Audio Text Video Content Producer

15. Agenda Introduction Digital challenges R&D activities Conclusions

19. Agenda Introduction Digital challenges R&D activities Conclusions

23. Thank you! Contacts Andrea Gianotti Il Sole 24 ORE T: +39.0230224937 M: andrea.gianotti@ilsole24ore.com