101 der Integration - Komplexe Prozesse und Systeme einfach verzahnt - Bernd Jung von Jitterbit erzählt über neue Geschäftsmodelle in Zeiten der Digitalisierung.

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Digitize or die…
Disrupt or be disrupted…
Innovate or become irrelevant…
Software is eating the world…
WHAT´S
UP ?

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Game-changing | Disruptive | Transformative | Inevitable
Digitization is the
most powerful force in history
THE NEXUS
OF FORCES.

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MASTERING
DISRUPTIVE BUSINESS MODELS.
$11.1 trillion
of company revenues under
threat from digital disruption
in the next 5 years
.
Customers switching brands
account for $5.9 trillion
accenture/ The Switching Economy

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BUILDING BLOCKS.
DataCustomer
Networks
Platforms

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PLATFORMS
ARE EATING YOUR BUSINESS.
Asset-light | Data-rich | Value-creating interactions

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$16B $1B $2.1B $65B
55 13 65 23

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Composing Applications vs Writing Code
vs

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MAKE-OR-BREAK.
Business leader
recognize
Digital Transformation
as the most important way
to stay competitive

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7 out of 10
Digital Transformation Initiatives
fail
MAKE-OR-BREAK.

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According to Gartner, Inc. ,
worldwide IT spending is projected
to total $3.8 trillion in 2014
Unfortunately, 80 % or more of that total
will be spent on maintaining existing systems
also know as “keeping the lights on”
NOT READY FOR THE DIGITAL PARTY.

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94%
of all IT projects are
failing
74%
of business executives
are unsatisfied
Gartner predicts that by 2017,
Digital Business incompetence
will cause 25 % of businesses to lose their market position
NOT READY FOR THE DIGITAL PARTY.
Backlogs are growing to
one Trillion $

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PROBLEM.
Top challenges digitally transforming the business are
• The infrastructure disconnect (technical debt ) - hard-to-integrate
siloed, legacy systems where customer data is stuck
• The data disconnect – siloed, inconsistent data sets
due to ungoverned Cloud proliferation (shadow IT)
• The architecture disconnect – siloed bi-modal IT
architecture layers
Source: Salesforce Research (State of the IT report 2017, AI deep dive), Gartner Research

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Reality: Data Now Resides in Hundreds of Systems
150K

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CONNECTED, BI-MODAL
IT ARCHITECTURES.
Digitizing the edges
was a smart strategy in the past
but is not suited
to guarantee the survival
in the game-changing digital economy

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SPAGHETTI CODE GOES DIGITAL.

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Ground-to-Ground
Ground-to-Cloud
Cloud-to-Cloud
BRINGING IT ALL
TOGETHER.

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TOUCH POINTS HYBRID QUOTE-TO-CASH PROCESS.
Sales Cloud
BUSINESS
SUITE
Product Selection & Configuration
Pricing Quote Generation
Contract Generation
Sales Order Generation
Sales Order Processing
Billing
Revenue Recognition
Sales Order Tracking
ATP Check
Order Capturing (Omni Channel)
Commerce Cloud
3600
Customer View
Customer Onboarding

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Commerce - Selling platformCustomer relationship
management
Marketing & Campaign
Management
B&M Middleware
Order reference
Customer (Contact)
Order details & In-life (refunds)
Order on behalf-of
Customer comms
Profile Preferences
Active data
Product data
Active data
Comm. Triggers
Campaigns &
Promotion data
Productdata
Order
OrderStatus
Inventory
External
Feeds,
Data,
Systems,
Third Parties
(Tax,
Shipping,
Gift card)
3PL
Productdata
Order
OrderStatus
ProfilePreferences
StoreData
Proposed digital architecture
30-Aug-2017
Neeraj Yadav
Customer
Self Service case mgmt
Live agent chat
Tax calculation
CancelOrder
Return/Refund(RMA)
Hapticmedia
3d configurator integration
ReportingData
Payment
gateway
Authrorisation
Fraud Status
Payment details
Payment Capture
Payment settlement
InvoiceData
RMAstatus
Shipmentinstructions
TaxCalculation
Shipmentinstructions
Shipping instructions
Paymentcapture
SettlementReport
B&M business systems (ERP)
If applicable
Productdata
Order
Customer
SettlementReport
BAUME & MERCIER USE CASE.

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CALL
FOR
ACTION

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Becoming a digital master is challenging, but there has never been a better time, the
longer you wait, the more difficult it will become
DIGITAL MASTERS WIN.
Digital masters
successfully embrace
digital technology
to stay competitive
Digital masters are substantially more
profitable
than their peers

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MAKE THE RIGHT
THINGS RIGHT.
Digital Transformation is not just about
having the right strategy, it´s also about
making that strategy happen