1. PRESENTATION ON TRADITIONAL AND SOCIAL MEDIA
METHODS FOR PROSPECTING AND PROSPECT IN THE
SELLING PROCESS.
Presented by-
2. What is called a selling process?
A seller's engagement with a potential customer or client is known as the selling
process. It's a strategy that companies may use to ensure that salespeople execute
consistently. To complete transactions and assure continuous profitability, businesses
employ the seven typical phases of the selling process.
The first three phases of the selling process are spent researching your prospects'
goals and requirements, followed by your presentation in the middle. Addressing any
questions or concerns, sealing the sale, and keeping your relationship are the final
four phases.
5. 1. NETWORKING EVENTS
In this, Network sales is a sales practice in which salespeople are pushed to
generate leads by tapping into their personal and professional networks for
qualified leads.
6. 2. REFERRAL FROM PAST CUSTOMERS &COLD CALLING
A previous reference program or the past referral is a type of informal
exchange showcasing that urges clients to advance your business.
Reference programs permit clients to share their image insight with
accomplices, associates, and companions as opposed to posting audits
on the web or finishing up client criticism surveys.
Cold pitching or calling is a deals strategy where a sales rep approaches
individuals who haven't demonstrated any interest in the things or
administrations that are being given. Cold pitching is generally regularly
connected with telephone or selling requesting, however it can likewise
remember for individual visits, like those directed by house to house sales
reps.
7. 3. Articles in Publication and print Media advertising
The article representation provides a working model that identifies and
describes those aspects, as well as the strategic linkages that exist
between them.
If there should be an occurrence of printing publicizing, Ads that are
imprinted in actual duplicate in distributions (papers, magazines, diaries)
that are probably going to be perused by your ideal interest group are
alluded to as print promoting. Benefits: Buying a promotion in a huge
dissemination magazine expands your possibilities contacting an
enormous crowd.
8. 4. Sales letter and door to door sales
In sales letter, basically a product or service designed to entice potential buyers to buy
it. A sales letter's purpose is to demonstrate how your company will benefit a
consumer. When a customer is thinking on how to address their requirements, they
are less concerned with the idea of a commercial transaction that may result in a sale.
Direct selling, here and there known as house to house deals (or D2D), is a soliciting
procedure utilized in deals, promoting, publicizing, and battling. Deals experts visit
possible clients in their homes to convince them to purchase things or administrations
under a direct-to-buyer (D2C) model.
.
10. 1. SOCIAL MEDIA GROUPS and make link din groups
In social medial groups, it is seen salespeople utilize social media to locate
and interact with new prospects, this is referred to as social selling.
Salespeople utilise social media to add value to prospects by answering
open-ended inquiries, reacting to comments, and sharing material at all
stages of the purchasing process – from awareness to consideration to
purchase.
Using LinkedIn to locate, connect, and establish connections with leads and
prospects in the aim of boosting sales is known as social selling.
11. 3. Warm Calling and email marketing
Warm calling is contacting a prospect with whom you or your firm has previously
made contact. Cold calling is the polar opposite of warm calling, and it is typically
more efficient and successful.
Email promoting is a sort of showcasing that illuminates your email list about new
items, limits, and different administrations. It might likewise be a milder pitch to
teach your crowd on your image's worth or keep them intrigued by between
exchanges. In the middle between is additionally conceivable.
12. 4. LinkedIn Navigator
LinkedIn Sales Navigator is an assortment of
LinkedIn's membership based
administrations. The administrations are
planned to help sales reps in recognizing
possibilities, getting LinkedIn movement
warning
13. 5. Social and Search advertising
The audience is laser-focused on the search in
search advertisements. They're on the lookout for
something specific. There is a void that must be
filled for them. They are most likely not in the mood
to surf the internet. The reader is simply surfing,
checking out what's going on in their network, when
they come across social adverts.
14. REFERNCES
Tadajewski, M. and Jones, D.G.B., "Historical research in marketing theory and
practice: a review essay," Journal of Marketing Management, Vol. 30, No. 11-12, 2014
[Special Issue: Pushing the Boundaries, Sketching the Future], pp 1239-1291
Cant, M.C. and van Heerden, C.H., Prospective Selling, Juta Academic, 2008, p. 176
Solomon, M. R., Surprenant, C. F., Czepiel, J.A. and Suprenant, C.F. "A Role Theory
Perspective on Dyadic Interactions: The Service Encounter” (1991) in Bateson, J,
Managing Services Marketing: Text, Cases and Readings, Dryden, Orlando, Fl, pp
106- 122
