PRESENTATION ON COLGATE TOOTHPASTE

1. OPINION OF
CUSTOMER ABOUT THE
PRODUCT COLGATE
TOOTHPASTE
PRESENTED BY,
Dharmesh
Vaibhav

2. COMPANY PROFILE
Colgate is an oral hygiene product line
of toothpastes, toothbrushes, mouthwashes and dental
floss. Colgate toothpaste was first sold by the company in
1873, sixteen years after the death of its founder, William
Colgate.
Colgate was first toothpaste in a collapsible tube, introduce
in 1896 in New York when it has previously been sold in
glass jar since 1873. It is also widely accepted well both in
rural and urban areas of INDIA and as well as in whole
Asia…

3. RESEARCH METHODOLOGY
ONLINE SURVEY(40)
QUESTIONNAIRE
DOOR TO DOOR(10)
Predetermined question for all respondents that survey as
a primary research instrument in survey research

4. Primary Objective
 To study the consumer satisfaction towards Colgate
toothpaste.
 To know how many of consumer to know the content and use
the Colgate tooth paste.
 To know which thing in Colgate to attract the consumer.
 To know how many of them to know the main ingredient.

5. Secondary Objective
 To obtain
information regarding the consumer preference towards
various flavors offered by Colgate toothpaste.
 To know the views of the user with the performance of
Colgate toothpaste.
 To give suitable suggestions to enrich the consumer
preference of the Colgate toothpaste

6. LIMITATION OF THE STUDY
The sample size is only 50.
The period of study is limited
There is no comparative study made.
Under the study inexperienced people
excluded.(majority are of student).

7. PERCENTAGE ANALYSIS
GENDER:
GENDER NO. OF RESPONDENT PERCENTAGE
MALE 41 82
FEMALE 09 18
TOTAL 50 100
INTERPRETATION
MALE, 41, 82%
FEMALE, 9, 18%
RESPONDENT
MALE
FEMALE

8. OCCUPATION
OCCUPATION NO. OF RESPONDENT PERCENTAGE ANALYSIS
STUDENT 35 70
POLICE 01 02
BUSINESS MAN 03 06
EMPLOYEE 07 14
OPERATOR 02 04
GOVT. EMP. 02 04
TOTAL 50 100
INTERPRETATION
OPERATOR, 2 GOVT.EMP., 2 RESPONDENT
STUDENT, 35
EMPLOYEE, 7
BUSINESS MAN, 3
POLICE, 1
STUDENT
POLICE
BUSINESS MAN
EMPLOYEE
OPERATOR
GOVT.EMP.

9. LONG USING COLGATE BRAND
LONG USING COLGATE NO. OF RESPONDENT PERCENTAGE ANALYSIS
1-2Y 6 12
3-4y 06 12
4-5y 07 14
5 & above 31 62
TOTAL 50 100
INTERPRETATION
1-2y, 6, 12%
3-4y, 6, 12%
4-5y, 7, 14%
5 & ABOVE, 31,
62%
RESPONDENT
1-2y
3-4y
4-5y
5 & ABOVE

10. ATTRACT TO BUY PRODUCT
ATTRACK YOU TO BUY NO. OF RESPONDENT PERCENTAGE ANALYSIS
PACKAGING 05 10
FLAVOUR 06 12
DOCTOR ADVICE 11 22
QUALITY 28 56
TOTAL 30 100
INTERPRETATION
PACKAGING, 5,
10%
FLAVOUR, 6, 12%
DOCTOR AD., 11,
22%
QUALITY, 28, 56%
RESPONDENT
PACKAGING
FLAVOUR
DOCTOR AD.
QUALITY

11. FROM WERE YOU BUY THE PRODUCT
SOURCES NO. OF RESPONDENT PERCENTAGE ANALYSIS
ONLINE 01 02
KIRANASTORE 36 72
SUPERMARKET 10 20
OTHER 03 06
TOTAL 50 100
INTERPRETATION
OTHER, 6%, 6% RESPONDENT
ONLINE, 2%, 2%
KIRANASTORE,
72%, 72%
SUPERMARKET,
20%, 20%
ONLINE
KIRANASTORE
SUPERMARKET
OTHER

12. ADVICE TO BUY PARTICULAR PRODUCT
ADVICE TO BUY NO. OF RESPONDENT PERCENTAGE ANALYSIS
DOCTOR 07 14
FRIENDS 11 22
FAMILY 28 56
OTHER 04 8
TOTAL 50 100
INTERPRETATION
RESPONDENT
DOCTOR, 7, 14%
FRIENDS, 11, 22%
OTHER, 4, 8%
FAMILY,
28, 56%
DOCTOR
FRIENDS
FAMILY
OTHER

13. MONEY SPEND
MONEY SPEND ( RS.) NO. OF RESPONDENT PERCENTAGE ANALYSIS
0-30 11 22
31-60 21 42
61-90 08 16
91-120 06 12
121 ABOVE 04 08
TOTAL 50 100
INTERPRETATION
121 ABOVE, 4, 8% RESPONDENCE
0-30, 11, 22%
31-60, 21, 42%
91-120, 6, 12%
61-90, 8, 16%
0-30
31-60
61-90
91-120
121 ABOVE

14. HOW DO YOU OFTEN PURCHASE COLGATE PASTE
OFFEN PURCHASE PASTE NO. OF RESPONDENT PERCENTAGE ANALYSIS
ALWAYS 32 64
USUALLY 11 22
OCCASIONALLY 02 04
RARELY 05 10
TOTAL 50 100
INTERPRETATION
RESPONDENT
ALWAYS 32 64%
OCCASIONALLY 2
4%
USUALLY 11 22%
RARELY 5 10%
ALWAYS
USUALLY
OCCASIONALLY
RARELY

15. REASON FOF SWITCHING TO OTHER BRAND
REASON FOR CHANGING NO. OF RESPONDENT PERCENTAGE ANALYSIS
PRICE RISE 08 16
SCHEME OFFERED 18 36
SUGGESTION BY OTHER 11 22
QUALITY 05 10
OTHER 08 16
TOTAL 50 100
INTERPRETATION
PRICE RISE 8 16%
SCHEM
E
OFFERE
QUALITY 5
10%
SUGGESTION
BY OTHER 11
22%
OTHER 8 16%
RESPONDENT
PRICE RISE
SCHEME OFFERED
SUGGESTION BY OTHER
QUALITY
OTHER

16. PERCEPTION ABOUT COLGATE PASTE
PERCEPTION NO. OF RESPONDENT PERCENTAGE ANALYSIS
MICRO WHITENESS 12 24
ACTIVE CLEAN 16 32
STRONGERTEETH 13 26
VARIETY OF INGREDIENTS 08 16
OTHER 01 02
TOTAL 50 100
INTERPRETATION
1, 12, 24%
RESPONDENT
2, 16,
32%
4, 8, 16%
3, 13,
26%
5, 1, 2%
1
2
3
4
5

17. SATISFACTION
SATISFACTION NO. OF RESPONDENT PERCENTAGE ANALYSIS
YES 45 90
NO 05 10
TOTAL 50 100
INTERPRETATION
YES, 45, 90%
RESPONDENT
NO, 5, 10%
YES
NO

18. CONCLUSION
As per my survey I find that, all customer are
satisfied with the Colgate brand. Price doesn't
matter in buying behavior of product. Quality
and Variety matter in buying behavior.