A squeeze page is a landing page with one purpose -- convince the visitor to enter her name and email address to join your list and/or receive your giveaway. It's possible to create an effective squeeze page without harming your traffic volume or SEO efforts. Here are the 10 essential components you need to create an effective squeeze page for your ezine:
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How to triple your ezine opt ins with a squeeze page -- slideshare
1. How to Triple Your Ezine Opt-ins With a Squeeze Page www.IntrovertMarketingToolkit.com
2. A squeeze page is a one-page site, or a landing page on a site, that has one call to action: convince the visitor to enter her name and email address to join your list and/or receive your giveaway. www.IntrovertMarketingToolkit.com
3. On a traditional squeeze page, the visitor has only one option -- to part with her name and email address to opt into your list. www.IntrovertMarketingToolkit.com
4. This is how the squeeze page term was coined, as the visitor is "squeezed" for her contact information to permit her to continue into the site. www.IntrovertMarketingToolkit.com
5. Rather than using a squeeze page as the home page of a site, you can instead place a hidden squeeze page on the site where the top navigation links are still visible but the page isn't listed and can't be accessed via the site navigation menu. Instead, it’s accessed through a unique URL that is forwarded to that page. www.IntrovertMarketingToolkit.com
6. While the invitation to bypass the opt-in box isn't quite as obvious to the visitor, a method of bypassing the opt-in box is still available to visitors with the availability of your site’s navigation links on that page. www.IntrovertMarketingToolkit.com
7. Here are the 10 essential components you need to create an effective squeeze page for your ezine. www.IntrovertMarketingToolkit.com
8. Tip #1: Domain Name www.IntrovertMarketingToolkit.com
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11. Forward this domain to a hidden page on your site that is not accessible via your navigation menu. www.IntrovertMarketingToolkit.com
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13. Forward this domain to a hidden page on your site that is not accessible via your navigation menu.
14. Don't mask the domain when you forward it.www.IntrovertMarketingToolkit.com
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16. Forward this domain to a hidden page on your site that is not accessible via your navigation menu.
18. If you use this domain in your resource box when you syndicate your articles, you reap the rewards of strong inbound links from high-traffic article directories, which won’t happen if you mask the domain name.www.IntrovertMarketingToolkit.com
19. Tip #2: Client Attraction Device www.IntrovertMarketingToolkit.com
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22. Many savvy online business owners put several electronic downloads together into a kit for their giveaway, as the expectations have increased as to what visitors expect when exchanging their contact info for free information.www.IntrovertMarketingToolkit.com
23. Tip #3: Graphic of Giveaway www.IntrovertMarketingToolkit.com
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26. Therefore, have a graphic representation created of your giveaway, as that increases the perceived value of what you're offering.www.IntrovertMarketingToolkit.com
27. Tip #4: Value of Giveaway www.IntrovertMarketingToolkit.com
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30. Don't be outrageous in your pricing -- determine what you might actually charge for your giveaway if you were selling it as a product on your site.www.IntrovertMarketingToolkit.com
31. Tip #5: Compelling Headline www.IntrovertMarketingToolkit.com
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34. Appealing to some emotion of the visitor is the most effective way to construct a compelling headline, like fear of loss, greed, vanity, lust, pride, envy, laziness...you get the idea.www.IntrovertMarketingToolkit.com
35. Tip #6: Captivating Copy www.IntrovertMarketingToolkit.com
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38. Take a page out of the copy writing playbook and essentially create a short sales letter on your squeeze page. www.IntrovertMarketingToolkit.com
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40. Take a page out of the copy writing playbook and essentially create a short sales letter on your squeeze page.
41. Outline the benefits they'll receive if they opt into your list for the giveaway.www.IntrovertMarketingToolkit.com
42. Tip #7: Enhance with Audio and Video www.IntrovertMarketingToolkit.com
56. If you plan on doing direct mail marketing in the future, request their mailing address and phone number as optional fields in the opt-in box.www.IntrovertMarketingToolkit.com
57. Tip #10: Informed opt-in www.IntrovertMarketingToolkit.com
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60. Give them a bit of info about your ezine, like how often you publish it. You may want to create a graphic image of your ezine to add to this page, as well.www.IntrovertMarketingToolkit.com
61. A squeeze page for your ezine is an effective way to triple the opt-in rate to your email marketing list. Follow these 10 steps to skyrocket the size of your list today! www.IntrovertMarketingToolkit.com
62. Learn the 9 Internet Marketing Secrets that Help Introverts Get More Clients (and Make More Sales) Than You Ever Thought Possible Without Sacrificing Your Introverted Soul! If you're frustrated, confused, and think you'll never be successful in getting clients online, you need to enroll in this free ecourse. www.IntrovertMarketingToolkit.com