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CO-CREATION
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UND
CO-CREATION
05.12.2016 © BRZ GmbH 3
UND
CO-CREATION
The joint creation of value by
the company and the customer;
allowing the customer to co-
construct the service experience
to suit their context
Prahalad and Ramaswamy, 2004, p. 8 – aus dem Wikipedia Artikel über Co Creation übernommen
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CO-CREATION
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