Overview of Photofinishing News International Consulting Group

1. Photofinishing News
International
Consulting Group
2009
Providing the
Information and Knowledge
to help you plan
your worldwide future in
Photo Imaging

2. Services Offered
 Specialized Market Research
 Market Data and Forecasting
 Regular Publications and Market Reports
 Marketing Communication Services
 Publicity/PR Services
 Marketing/Business Consulting
 Worldwide Distributor Network Development
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Photofinishing News International Consulting Group

3. Our Team’s Experience
 Analyzing the Photo Imaging Industry for more than 28
years, with data quoted worldwide by analysts, news
organizations and consumer/trade publications
 Experienced analysts that understand and interpret data
in both the consumer and professional markets
 Invited presentations given at industry conferences in the
U.S.A., Canada, Europe, Japan, India, South Africa and
China
 Strategically located staff and associates who have
worked in both large and small companies.
 Multiple Offices in the U.S.A. and China. Associates
located in Asia-Pacific, Japan, Europe.
 Publish two regular publications in English and Chinese;
write for many other industry journals
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Photofinishing News International Consulting Group

4. Company Qualifications
 Maintain large data base of current and historical
industry data
 Possess a vision of the future through forecasts and
ongoing discussions with industry members
 Extensive experience helping firms plan, create,
communicate and implement successful international
business strategies
 Both marketing and technical expertise to collect,
analyze and interpret data for reports
 Fluency in multiple languages for international activities
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Photofinishing News International Consulting Group

5. Marketing/Business Consulting
 Corporate Strategic Planning
• Review of Company Strengths and Weaknesses
• Determination of Core Competencies
• Establishment of Business/Marketing Plan
• Global Business Opportunity Analysis
 Market Planning
• Analysis of Market Size and Competitors
• Current/Potential Customer Perceptions
• Review of Product Performance/Acceptance
• Equipment/Media Pricing Review
• Professional/Consumer Markets
• Develop National/International Sales Strategies
• Evaluation Program for International Distributors
• All Technologies Considered
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Photofinishing News International Consulting Group

6. Marketing/Business Research
 Primary Research
• Interviews and surveys of consumers, users,
suppliers, distributors, retailers & customers.
• Telephone and In-person Interviews
• Supply- and Demand- side Data
• Product Life Cycles & Competition
• Pricing & Performance
• Market Drivers and Barriers
• Focus Groups
 Secondary Research
• Extensive internal Database at Photofinishing News
• Relationships with other Research Organizations
• Financial Reports, Media Coverage
• Industry Associations/Organizations
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Photofinishing News International Consulting Group

7. Specialized Market Consulting
 Custom Studies
• Focus Groups
• New Product Specifications
• New Product Market Analysis
• Survey of Customer Acceptance/Perception
• Pricing & Performance Review
• Technology Reviews
 Business Partnerships
• Arrange Meetings with Potential Partners
• Analyze New Technologies for Partnerships
• Locate International Representatives
 Conference Planning and Staging
• In China, our organization manages both amateur
and professional photofinishing associations
• Organize industry conferences in Germany and China
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Photofinishing News International Consulting Group

8. Market Data Program
 Annual Subscription MS Excel-based Programs
• Data from 2000
• Updated twice each year
• Projections through 2013
• Covers the entire world, divided into groups:
 Americas (North and Latin/Other)
 Europe (West and East) and Africa
 Asia (Japan, Asia-Pacific, Other) and ROW
 Specific countries available are: Brazil, Canada,
China, France, Germany, India, Mexico, Russia,
United Kingdom, U.S.A.
 Three Subscription Program Choices
• Program Description and Options Below
• Individual Programs Created for your needs
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Photofinishing News International Consulting Group

9. Syndicated Forecasting Program
Business Models based on digital and film exposures
and image sharing. All formulae provided for use by
subscribers.
 Picture-Taking/Image-Capture Component
• Film and Digital Cameras
 Amateur/Professional Shipments and In-Use
 Digital Still Cameras, Cameraphones
 One-Time-Use, Reusable and Instant
 Exposures & Sharing
• Films
 Amateur/Professional Color Negative, Color
Reversal/Slide, Black & White, Instant
including One-Time-Use-Cameras
 Exposures
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Photofinishing News International Consulting Group

10. Syndicated Forecasting Program
 Picture-Making/Imageprocessing Files
• Consumer Central Imageprocessing Labs
 Population by Wholesale, On-Line and Mail-Order
• Professional Imageprocessing Labs
 Population by Social/Portrait, Mass-Portrait/
School and Large Format Imagers/Commercial
• Minilabs
 Shipments & Populations of New & Used Units
analyzed by Technology and Capacity
 Fully-Digital, Hybrid, Digital Conversions, Analog
 Prints per Machine
• Personalized Photo Products from film and digital files
 Photobooks, Calendars, Greeting Cards, Etc.
 Photobooks Printed or Recorded on CD/DVDs
 Overall CD/DVD Usage in Photo-Imaging
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Photofinishing News International Consulting Group

11. Program Description
 Picture-Making/Imageprocessing Component
• Kiosks
 Population & Shipments
- Printing Kiosks by Technology & Size
- Non-Printing Input Stations
 Prints by sizes
 Manufacturer & Retailer Revenue
• Photo Prints from film and digital files
 Retail, Online and Home Printing (by print sizes)
 Inkjet, Thermal and Silver Halide Media Usage
 Fulfillment Channel Review
 Consumer and Professional Usage
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Photofinishing News International Consulting Group

12. Program Pricing**
Standard Program Extended Program Both Programs
Single Excerpts
Components/Categories All Single Single All Region Single Graphs
Graphs
Regions Region Country Regions or Sub- Country with Data
Each
Region Each.
Image Taking
A1 Film and Digital Cameras $ 5,500 $ 1,100 $ 750 $ 7,500 $ 1,650 $ 750 $ 75 $ 375
A2 Films $ 3,500 $ 700 $ 550 $ 5,500 $ 1,050 $ 550 $ 55 $ 275
Total A Group (A1 and A2) $ 6,300 $ 1,500 $ 1,050 $ 9,100 $ 2,250 $ 1,050
Image Making
B1 Consumer Central Photoprocessing Labs $ 3,000 $ 1,000 $ 500 $ 5,000 $ 1,500 $ 500 $ 50 $ 25
B2 Professional Central Photoprocessing Labs $ 3,000 $ 1,000 $ 500 $ 5,000 $ 1,500 $ 500 $ 50 $ 25
B3 Minilabs $ 6,000 $ 1,800 $ 900 $ 9,000 $ 2,700 $ 900 $ 90 $ 45
B4 Photo Kiosks $ 6,000 $ 1,800 $ 900 $ 9,000 $ 2,700 $ 900 $ 90 $ 45
B6 Photo Prints $ 8,000 $ 2,400 $ 1,200 $ 12,000 $ 3,600 $ 1,200 $ 120 $ 60
B7 Personalized Photo Products $ 5,000 $ 1,400 $ 700 $ 7,000 $ 2,100 $ 700 $ 70 $ 35
Total B Group (B1, B2, B3, B4, B6 and B7) $ 21,700 $ 6,500 $ 3,300 $ 33,000 $10,000 $ 3,300
Combined A & B Group Price $ 25,000 $ 7,100 $ 3,900 $ 37,500 $10,900 $ 3,900
20% discount can be applied for orders of more than one Country
20% discount can be applied for orders of more than one Graph
20% discount can be applied for orders of more than one Graph w/ data
* Includes 1 hour telephone consulting/category
** The Standard Program does not break out all
countries, whereas the Extended Program does
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Photofinishing News International Consulting Group

13. Special Reports
 Navigating Imaging Opportunities 2010
• A Forecast & Report prepared for Mass Market
Retailers; collaboration with f/22 Consulting
• Report, Excel files and 1-day onsite visit
 The Photo imaging Market in China 2008
• MS Word Report including Survey Results
• In-depth survey with comparisons for 2005 - 2007
 The U.S. Professional Social/Portrait Market 2008
• A detailed survey of this market segment from the
viewpoint of both consumers and professional service
providers
• Scenarios for industry development over the next 3-5
years are explored and analyzed
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Photofinishing News International Consulting Group

14. Regular Publications
 Photo Imaging News - International Edition
• English Hardcopy and PDF versions
• Covering worldwide industry business developments
with reviews of key conferences and data.
 Photo Imaging News - Asia Edition
• Chinese Hardcopy and PDF versions
• English-only PDF version
• Focusing mainly on business developments in the
rapidly changing market in China
 Online Publications
• Daily news coverage, industry papers, etc. in English
http://www.photo-news.com
• News, technical papers, show reviews, etc. in Chinese
http://www.photonews.cn
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Photofinishing News International Consulting Group

15. Marketing Communication Services
 In-Depth Articles
• Research/interview for, write and/or place articles
• Articles can be in non-English publications
 Collateral Material
• Write/Design Brochures, Ads, etc.
 E-mail and Web-Based Promotions
• Determine Content & Manage Campaign
 Video Production
• Training, Promotions, News/Events
• Script and Shoot Videos for CDs/DVDs
 Event Staging/Management
• Organize and manage Press Conferences, etc.
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Photofinishing News International Consulting Group

16. Specific Publicity & PR Services
 Press Kits
• Research, develop and write
• Organize distribution to press members
 Press Meetings
• Prepare Program, Invitations and Presentations
• Organize Room, Invitations, Food, etc.
 Tradeshow Support
• Develop exhibit theme, support requirements
• Arrange for key potential customer/press visits
 Speaking Engagements
• Organize presentations at key meetings/events
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Photofinishing News International Consulting Group

17. Contact Information
For further information or quotes
please contact us at:
Photofinishing News, Inc.
10915 Bonita Beach Road, Suite 1091
Bonita Springs, FL USA 34135
Tel: 1-239-992-4421 Fax: 1-239-992-6328
Websites
English: http://www.photo-news.com
Chinese: http://www.photonews.cn
E-mail
dfranz@photo-news.com
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Photofinishing News International Consulting Group