Yuriy is a platform evangelist at Kik and he shares lessons learned from building the Kik and Clik APIs. There are thousands of APIs available for every possible need. Given the competition for developer time, API developers are becoming progressively better at making sure that adopters are informed and ready to rock’n'roll within minutes of downloading the SDK.

2. The Humble Beginnings ...
● Velocity residence at University of Waterloo
● The Greatest Ever Insight:
“Cloud storage will never get big”
● Pivot, after pivot, after pivot

3. The Overnight Success
● Messenger was just a little side product
● Three weeks with three hours of sleep
● Aviation and startups – a match made in heaven

4. Focused. Finally.
●Mobile revolution is reducing desktop to the
mere screen
●Desktop giants can't adapt without hurting their
core product
●The tidal wave of social media has reversed and
Kik wants to ride it

5. Management Team
● Ted Livingston, CEO & Founder – dropped out
at 23, donated first million at 24
● Peter Heinke, CFO & COO – successful serial
entrepreneur and a public company CFO
● Fred Wilson, VC & board member – world's
most successful investor in social media

6. Kik Messenger
● Fast, reliable and popular mobile messenger
● Yuriy Blokhin, Senior Developer
● Contact me: yuriy@kik.com

7. Gaping holes in the product
● Ever pressing need to choose between product
simplicity and features
● Core Kik Messenger cannot fit any more
features without hurting the user experience
● Unsatisfied demands of 4.5 million users

8. Opportunity
● Kik API lets you transfer arbitrary content and
files in between Kik users
●Well defined and small project scope – ideal for
weekend projects or small teams
● 4.5 million users who provably need these apps
● We will not pull a twitter on you

9. How to do it?
● API integration process that takes 10 minutes
and 5 lines of code per mobile platform
● Small footprint: ~100kb on iPhone, ~10kb on
Android
● Transfer rich content & media messages up to
10 mb
● SDK, documentation & personal technical
support
● Free, fast and friendly

10. So, how exactly it works?

11. Competition
● Email & SMS – clunky, laborious and bland flow
● BBM Social API – limited only to BB users
● No other cross-platform smartphone messenger
provides an open social API

12. Next Steps
● Go to www.kik.com/dev and download SDK
● Come up with what type of content within your
app is the most “sharable” and “clickable”
● Spend 10 minutes per platform & integrate Kik
API into your mobile app
● For any questions contact me at yuriy@kik.com