Meredith Trainor and Devon Smith presented a 3 step social media strategy for Vocalo.org. Step 1 focuses on converting passive users to engaged users by moving them up the engagement ladder. Step 2 aims to increase listenership by expanding the community. Step 3 seeks to empower the community to achieve Vocalo's mission. The presentation provided implementation details including costs, rollout strategy, and managing organizational capacity to execute the plan.
2. Today’s Agenda 4/25/10 2 The problems they need to solve The 3 step social media strategy The truth about Vocalo The implementation plan The Q&A 2 min. 4 min. 2 min. 5 min. 7 min.
I don’t know if this is actually the quote we should use
Maybe this isn’t the right order?
Can pull specifics from “Social Media Footprint” paper we wrote…
Should youtube also be one of these tools??
Not sure if this is exactly what we want to say
I think we should delete NPR and last.fm. Should we add different orgs?“Blog subscribers” was problematic, so I deleted. Most radio stations don’t have a blog.Foursquare check-ins is less about checking into *these* office buildings, and more about local venues