This training was part of an online training series prepared and delivered in conjunction with Tourism Tribe for members of Accommodation Association of Australia and Australian Timeshare and Holiday Ownership Council. In this training we looked at collaborative content sharing using Facebook to drive business. Skills you will gain during our time together are: - Review the definition of content - Differentiate the difference between creating content and curating content - Optimising your visual content for Facebook - Content creation tools - Cost effective strategies to organically grow your Facebook community Join Despina Karatzias from Institute of Excellence on other networks: Twitter: www.twitter.com/desikaratzias Facebook: www.facebook.com/despinakaratzias Google+: https://plus.google.com/+DespinaKaratzias Instagram: https://instagram.com/desikaratzias/ LinkedIn: https://au.linkedin.com/in/despinakaratzias Pinterest: https://www.pinterest.com/desikaratzias/ YouTube: https://www.youtube.com/user/despinakaratzias Your Tourism Excellence Facebook Group: https://www.facebook.com/groups/1421741554754291/