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What we will cover:
• Review the definition of content
• Creating vs Curating Content
• Optimising visual content for
Facebook
• Content Creation tools and way to
organically grow your business page
www.tourismtribe.co
m
Benefits of joining Tourism
Tribe:
• Part of a community of over 300 tourism busin
• 24/7 access to digital marketing
resources, training and experts
• Participate in online training sessions
exclusive to members
• Opportunities to network and collaborate
THE ONLY
CONSTANT IS
CHANGE
What is content?
Image Credit: ShutterStock
content
• Something that is to be expressed
through some medium, as speech,
writing, or any various arts
• Significance or meaning
• Substantive information or creative
material viewed in contrast to its
actual or potential manner of
presentation
The NEW way…what’s most
important
• Writing high quality content
• Create content that people will reference
and link to for a long time
• Create content around topics that matter to
your market
• Create evergreen content as much as possible
Creating vs Curating
Creating content
It is created, designed, shot, written
by YOU
Curating content
It is created, designed, shot, written
by someone else and re-purposed by
you…
Types of content:
1. Blog
2. Video
3. Infographic
4. Guide
5. Product reviews
6. How-to
7. Lists
8. Link pages
9. Case Study
10.Interviews
Example: Brighton Savoy
Blog is a powerful competitive
advantage
How this translates on
Facebook…
Another example…
How this translates on
Facebook…
Curating content…
Original content…
How this translates on
Facebook…
Questions?
Optimise your content for visual
appeal, sharability and promotion!
Optimising your visual content
Are you using your real estate?
www.canva.com
QUESTIONS?
Keep content customer focussed
Image Credit: Shutterstock
BENEFITS first…
What does my customer want?
What are your 3 most frequently
asked questions?
80% Value - 20 % Promotional
Image Credit: Shutterstock
Have you activated your CTA?
Image Credit: Shutterstock
Facebook Call To Action Options
Givers gain…
Comment, Like and Share as your
business account!
HOMEWORK?
Benchmarking against competitors
Benchmarking against competitors
QUESTIONS?
SUMMARY:
1. Have an even mix of creating content and
curating others content
2. Optimise your content to visually
appeal on Facebook
3. Use your Facebook real
estate
4. Engage by commenting, liking and
sharing other business page content
NEXT STEPS:
http://www.tourismtribe.com/checkup/
Facebook and collaborative content sharing to drive business

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