Social Media Impact for Restaurant Business
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Social Media Impact for Restaurant Business
- 2. 1 Overview of Restaurants industry and impacts of Social Media Other OpenTable Door to door flyers TV adv. Yelp Direct mail Local coupon mailers Newspaper/magazine adv. Social Media 0 20 40 % of respondents 60 80 100
- 3. 1 Overview of Restaurants industry and impacts of Social Media Other OpenTable Door to door flyers Among US Restaurant in March 2013 80% used social media TV adv. 68% of Restaurants said they Yelp Direct mail monitored restaurant review sites Local coupon mailers Newspaper/magazine adv. Social Media is being used as a tools to listen Social Media customers, monitor sentiment, and create 100 0 20 40 60 80 favorable brand impressions. % of respondents
- 4. 2 Key Component of Social Media Marketing Facebook Page Twitter Google + Mobile Website Linkedin Mobile App
- 5. 3 Facebook vs other Social Media A total of 47 percent of Facebook users get news on the social network Facebook blows away its social network competition, with 30 percent getting news from the site, and YouTube coming in a distant second, at 10 percent 65 percent of respondents said they got news from just one social network, while 26 percent did so on two, and 9 percent on three or more.
- 6. 3 Facebook vs other Social Media why FB should be the primary focus More comprehensive demographics Fastest growing Most engaged More applications for marketing
- 7. 4 What most other restaurants seem to be doing Simply gathering high numbers of likes/visits There’s no real value in these numbers if you can’t analyze and convert to rev One way to measure the effectiveness is to look at difference between likes and visits (shouldn’t be more than 20%) Post pics that may be entertaining but provide value to the customer Post menu items Ask everyone to share without much results
- 8. 5 Our Model Content Marketing Creating content that customers or prospective customers can become vested in, content they’ll want to share 1
- 9. 5 Our Model – Content Marketing BLAH BLAH Story Telling
- 10. 5 Our Model – Content Marketing Behind The Scenes
- 11. 5 Our Model – Content Marketing Customer Testimonial
- 12. 5 Our Model – Content Marketing Call to Actions
- 13. 5 Our Model – Content Marketing Contestant Incentives
- 14. 5 Our Model Create an automated funnel that’s measurable (tie actions directly to revenue) – with automated sequence (not a broadcast) 2
- 15. 5 Our Model Viral Campaigns Optimize for mobile Our Contingency Program – If we can’t get you to page 1…you don’t pay Lead Capture Organic Search – Google Page 1 Paid Traffic Highly targeted campaigns for just a few cents per prospect 3
- 16. 6 The Flow of Facebook Process
- 17. 6 The Flow of Facebook Process (SHARE) FB Page Post Web Static HTML
- 18. 7 HIGHLY TARGETED PAID TRAFFIC PROCESS
- 19. 8 ORGANIC SEARCH PROCESS Contingency payment Our unique process uses a combination of Social Media Bookmarking Article Back linking Google Hangouts and embedding Hangout codes Video Content All to drive you to the top of Google Searches. Our “Contingency Model” says if we don’t get you to page 1 of Google are service is free.