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1. Product Development Prioritization Tool
Strategic Fit Economic Impact Feasibility
Alignment Market Revenue Technical Resources - Resources -
Product Development Portfolio with Goals Positioning
Capabilities
Potential
Cost/Benefit Growth
Risk Financial People
Weighting 15% 15% 20% 10% 15% 5% 10% 5% 5%
New Product 1 2 3 4 6 6 9 7 8 7
Upgrade to Widget X 3 6 8 6 7 7 3 8 6
New Service 1 8 6 6 6 7 7 6 5 7
New Product 2 9 8 6 5 6 4 2 3 4
Upgrade to Widget Y 5 4 6 6 5 4 10 8 3
New Service 2 1 2 2 3 2 5 2 3 1
New Product 3 1 2 2 3 1 4 3 5 4
New Product 4 6 7 4 4 1 2 1 2 3
New Product 5 4 5 2 7 4 6 7 6 5
New Product 6 9 8 8 8 9 7 6 7 9

2. Product Development Prioritization Tool
Weighting Scale
Strategic Fit Economic Impact Feasibility
Total
Alignment with Market Revenue Resources - Resources -
Capabilities Cost/Benefit Growth Technical Risk
Goals Positioning Potential Financial People
15% 15% 20% 10% 15% 5% 10% 5% 5% 100%
Ranking Criteria & Definitions:
Alignement with Goals - how aligned is this project to corporate goals & objectives?
Market Positioning - does this initiative position us better in the market?
Capabilities - does this initiative leverage our core capabilities (technology, operations, sales)?
Revenue Potential - what is the short-term revenue potential for this initiative.
Cost/Benefit Ratio - does this initiative have a solid cost/benefit ratio?
Growth - do you see this marketing growing heavily in the next few years?
Technical Risk - what is the probability of overcoming the technical challenges of the project?
Resources - Financial - do we have the financial resources to execute this initiative?
Resources - People - do we have the skills & bandwidth to execute this initiative?

3. Product Development Prioritization Tool
Note: Sort by selecting all cells then click "Data"in the navigation menu and "Sort". You can sort by Overall Score (Largest to Smallest).
Product Development Portfolio Opportunities Overall Score Strategic Fit Economic Impact Feasibility
New Product 6 8.1 4.2 2.5 1.4
New Product 1 5.0 1.6 2.0 1.5
Upgrade to Widget X 6.0 3.0 2.0 1.0
New Service 1 6.5 3.3 2.0 1.2
New Product 2 5.9 3.8 1.6 0.6
Upgrade to Widget Y 5.7 2.6 1.6 1.6
New Product 5 4.6 1.8 1.6 1.3
New Product 4 3.8 2.8 0.7 0.4
New Product 3 2.3 0.9 0.7 0.8
New Service 2 2.1 0.9 0.9 0.4

4. Projects to Cut Development
High
Upgrade to Widget Y
New Product 1
New Product 6
New Product 5
New Service 1
Bubble Size = Economic Impact
Feasibility
Upgrade to Widget X
New Product 3
New Product 2
New Service 2
New Product 4
Low
Low Value Projects Low Hanging Fruit
Low High
Strategic Fit