This document summarizes a webinar from DemandJump about improving digital marketing performance through location targeting. Some key points: - DemandJump's platform helps marketers find new customers by locating untapped prospects on websites before they reach the marketer's site. - The webinar will discuss how targeting the right locations online, not just audiences, can significantly increase return on investment for display advertising. - Case studies show how leveraging DemandJump's insights into high-performing locations drove massive lifts in key metrics like click-through rate and conversions for customers in industries like B2B SaaS and luxury fashion retail.

1. Double Your Display
Marketing Performance

2. Shawn Schwegman
Chief Strategy Officer, DemandJump

3. About DemandJump
DemandJump’s customer acquisition platform enables
marketers to find new customers with absolute precision by
locating untapped prospects three steps before they reach
your site or your competitors.

4. Join the conversation on Twitter using the hashtag
#WhyWhereMatters
This webinar will be recorded and published on our website for
on-demand viewing.
Questions? Use the Q&A feature located in your GoToWebinar
application, or tweet @demandjump with the hashtag
#WhyWhereMatters

5. ● Intro
● The Wrong Way
● The Right Way
● The Proof
● Q&A
Agenda

6. Targeting the right customers online is only half the battle
To achieve the highest return on investment, marketers must go
beyond simply knowing who to target.
Display advertising & remarketing

7. “Audience, Audience, Audience!”

8. “Audience, Audience, Audience!”

9. We’ve figured out the other half of the equation
Target where customers buy online + know your target customer =
Massive lift in revenue
Display advertising & remarketing

10. Something changed during
the transition to digital
We stopped paying attention to
where our ads were placed

11. Digital has become all about audience
and location has been lost, but it
matters more than you know

12. 96% of marketers
fail to consider the location online
(ie. the website) while targeting display

16. .06%
Average CTR
for banner ads
Google
9%
Display ads viewed for
more than 1 second
Marketing Week
60%
Banner ad clicks
that are accidental
Media Week

17. What if search ads were that irrelevant?
[ ie. travel agency ads when you search for “diabetes treatment” ]

18. Location matters MORE than audience
Why? Because location represents intent

19. Target where customers buy online + know your
target customer = Massive lift in revenue

20. The proof is in the pudding

21. Display is not just a part of the funnel,
display is its own funnel.
Understand the Network Effect as it relates to the funnel.

22. Be a pessimist and your
CTR and conversions
will skyrocket

23. Billboard graphic
US Map
Car dealership

24. Design location targeting to map to your display funnel (top,
middle, bottom)
Pessimistic targeting at the bottom and even middle, optimistic
at the top
Sites that convert should move to your whitelist for bottom and
middle
But, most of the sites you should be using are outside your
view… so how do identify them?
1
2
3
4

25. Identify the right location
(the basics)
Audience Insights
Common Sense
Your Analytics Provider
1

26. Identify the right location
(advanced location insights)
Fueled by Artificial Intelligence
Understanding the “Network Effect”
DemandJump Location Insights
2

27. Unfortunately, it’s difficult to do that all
manually as it takes a lot of data, math, etc.
but you can start with a few manual steps we covered above
(Audience Insights, Common Sense, and your own Analytics data)...

28. Chase ran ads on 400,000 sites.
Now on just 5,000.
Same results.

29. Chase missed one critical step…
Enter Traffic Cloud™

30. ● DemandJump leverages network
effect to identify the most powerful
search terms & traffic sources in
your competitive ecosystem
210%
Increase in
engagement
● Customer leveraged search terms
for contextual targeting & display
placements from DemandJump
Platform
● This enabled them to drive a 210%
increase in click through rate in
the course of one month
B2B SaaS Deal
Management
Platform

31. 38%
Increase in AOS
109%
Increase in
conversion rate
Luxury Fashion
Retailer
● DemandJump finds sites driving
qualified traffic to competitors
● DemandJump provided a
whitelist of 1169 powerful traffic
sources
Luxury Fashion
Retailer
● The result was 109% increase
in conversion & 38% increase
in revenue

32. Interested in trying
Traffic Cloud™ for yourself?
Schedule a custom demo today.
www.demandjump.com/live-demo