Each day, companies are making costly mistakes in the digital arena and disengaging customers. Delvinia, a pioneer and authority in interactive design and digital marketing solutions, has seen a lion's share of companies who make the same mistakes time and again. Although there are thousands of diseases lurking in the digital world today, Delvinia has put together the most common mistakes in the digital space.

1. Powering Innovation in Canada The Digital Customer Experience November 4, 2008 Adam Froman P.Eng. MBA President & CEO

16. A Loaded & Overloaded Families B Western Prosperous & Practical C Young Technophile Families D Dot Conservative Families E Urban French Unplugged F Multicultural Cyber Socials G Young City Clickers H Social-e-Inclined Families I Rural Ontario Low Techs J E-tired Empty Nesters K Single Metrotechs L Semi-Wired on the Prairies M Rural Quebec Not Coms N Ethnic Tech-Enthusiasts O Mature East Coast Surfers P Small Town Digital Dreamers Q Mature Net Neutrals R Young Aspiring Social Surfers S Mature Small Town Techno Pas T Young Quebec Tech-Novices Delvinia Digital MOSAIC™

17. Canadian Opera Company’s Digital MOSAIC Segments Almost 85% 15% 1% Source: COC customer file, Delvinia Insight Engine, Delvinia analysis LEGEND Key Customer Secondary Customer Low Potential Off Strategy

18. Target Audiences

20. INDUSTRY ACADEMIC INSITUTIONS GOVERNMENT

21. Adam Froman President & CEO [email_address] Delvinia Group of Companies 214 King Street West, Suite 214 Toronto Canada M5H 3S6 P 416.364.1455 ext. 222 F 416.364.9830 W www.delvinia.com Thank you