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M11 L1 Promotional Strategies

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Marketing a Small Business Promotional Strategies
PROMOTION The various forms of communication that marketers use to INFORM, PERSUADE, and REMIND customers of their product or service
Promotional Strategy A carefully arranged sequence of promotions designed around a common theme responsive to specific objectives.
Objectives of Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Considerations When Developing Promotional Strategies ,[object Object],[object Object],[object Object],[object Object]
Types of Promotional Plans ,[object Object],[object Object],[object Object],[object Object],[object Object]
Preopening plan ,[object Object],[object Object],[object Object],[object Object],Types of Promotional Plans
Types of Promotional Plans Ongoing plan: A plan that helps maintain and build sales after a business has opened. ,[object Object],[object Object],[object Object],[object Object]

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M11 L1 Promotional Strategies

  • 1. Marketing a Small Business Promotional Strategies
  • 2. PROMOTION The various forms of communication that marketers use to INFORM, PERSUADE, and REMIND customers of their product or service
  • 3. Promotional Strategy A carefully arranged sequence of promotions designed around a common theme responsive to specific objectives.
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