Publicity is a form of non-personal promotion for a business, product, or policy that is not paid for and provided through media or other sources. It has the advantages of being held in high regard and potentially increasing profits since the media is seen as objective. However, publicity also carries the risks of inaccurate information, failure to reach the desired audience, and potential harm to the business.

1. Any activity designed to create a favorable image toward a business, its products or policies. Publicity

2. PUBLICITY NONPERSONAL PROMOTION PUBLICITY is a form of promotion that is NOT PAID for by the business or individual which benefits from it; information that is provided to the public by the media or other sources at no cost to the business. Example: Word of Mouth