The Swiss watch industry has been facing difficult conditions since 2015. Exports of watches fell in the first half of 2016 to their lowest level since 2011. According to the vast majority of watch executives surveyed, the downward trend in the Swiss watch industry will continue over the next 12 months. At the same time, new opportunities for Swiss watch companies arise such as smartwatches or 3D printing. http://www2.deloitte.com/ch/en/pages/consumer-industrial-products/articles/swiss-watch-industry-study.html This is the fifth annual Deloitte Watch Industry Study. It is based on an online survey and discussions with executives, and a consumer survey which was conducted among 3,000 people in China, Germany, Italy, Japan, Switzerland and the US by the data collection provider Research Now. The online survey with executives was conducted between May and July 2016. A total of more than 50 watch executives participated.